POWERPOINT LANDSCAPE AUTUMN

TitlePOWERPOINT LANDSCAPE AUTUMN
BrandSEMINAR HOTEL HOF DE PLANIS
Category B03. Print & Publishing
Product/ServiceSEMINAR HOTEL
Entrant RUF LANZ Zürich, SWITZERLAND
Idea Creation RUF LANZ Zürich, SWITZERLAND
Credits
Name Company Position
Markus Ruf Ruf Lanz, Zurich Creative Director
Danielle Lanz Ruf Lanz, Zurich Creative Director
Markus Ruf Ruf Lanz, Zurich Copywriter
Isabelle Hauser Ruf Lanz, Zurich Art Director
Catherine Martin Ruf Lanz, Zurich Illustrator
Isabelle Hauser Ruf Lanz, Zurich Illustrator
Ursula Jaag Ruf Lanz, Zurich Account Executive

Cultural / Context information for the jury

Brief: The seminar hotel "Hof de Planis" is located at 1280 meters in the Swiss mountains. It offers a professional seminar infrastructure and most important: Enough distance from the daily hustle and bustle. This setting provides ideal conditions for successful business seminars. The campaign was intended to draw the attention of entrepreneurs and managers. Idea: The most popular program for business presentations is Microsoft’s PowerPoint. That’s why we designed the Swiss mountain landscape around the hotel with typical PowerPoint graphic elements.

Translation. Provide a full English translation of any text.

(Headline:) Plan your business seminars in the Swiss mountains. (Brand name:) Hof de Planis Alpine Seminar Hotel www.hofdeplanis.ch

Tell the jury about the art direction.

Entrepreneurs and managers love to use arrows, curves, tables and all kind of diagrams in their PowerPoint presentations. From the most popular elements we created a whole new world: arrows turned into trees or alpine huts, curves into mountain panoramas, tables into fences and signposts, various diagrams into bales of hay, lakes, clouds and the sun. A separate theme was created for each season: spring/summer, autumn and winter. The campaign was launched 2019 in business magazines. It quickly attracted the attention of the target group because it used a tool from its everyday life in a new way. First figures have shown an increase of + 97 % of visits to the hotel website and + 32 % more reservation requests for business seminars. (Compared to the same period in 2018.) Please watch the casemovie.