POWERPOINT LANDSCAPE WINTER
Title | POWERPOINT LANDSCAPE WINTER |
Brand | SEMINAR HOTEL HOF DE PLANIS |
Product/Service | SEMINAR HOTEL |
Category |
B03. Print & Publishing |
Entrant
|
RUF LANZ Zürich, SWITZERLAND
|
Idea Creation
|
RUF LANZ Zürich, SWITZERLAND
|
Credits
Markus Ruf |
Ruf Lanz, Zurich |
Creative Director |
Danielle Lanz |
Ruf Lanz, Zurich |
Creative Director |
Markus Ruf |
Ruf Lanz, Zurich |
Copywriter |
Isabelle Hauser |
Ruf Lanz, Zurich |
Art Director |
Catherine Martin |
Ruf Lanz, Zurich |
Illustrator |
Isabelle Hauser |
Ruf Lanz, Zurich |
Illustrator |
Ursula Jaag |
Ruf Lanz, Zurich |
Account Executive |
Cultural / Context information for the jury
Brief:
The seminar hotel "Hof de Planis" is located at 1280 meters in the Swiss mountains. It offers a professional seminar infrastructure and most important: Enough distance from the daily hustle and bustle. This setting provides ideal conditions for successful business seminars. The campaign was intended to draw the attention of entrepreneurs and managers.
Idea:
The most popular program for business presentations is Microsoft’s PowerPoint. That’s why we designed the Swiss mountain landscape around the hotel with typical PowerPoint graphic elements.
Translation. Provide a full English translation of any text.
(Headline:)
Plan your business seminars in the Swiss mountains.
(Brand name:)
Hof de Planis
Alpine Seminar Hotel
www.hofdeplanis.ch
Tell the jury about the art direction.
Entrepreneurs and managers love to use arrows, curves, tables and all kind of diagrams in their PowerPoint presentations.
From the most popular elements we created a whole new world: arrows turned into trees or alpine huts, curves into mountain panoramas, tables into fences and signposts, various diagrams into bales of hay, lakes, clouds and the sun.
A separate theme was created for each season: spring/summer, autumn and winter.
The campaign was launched 2019 in business magazines. It quickly attracted the attention of the target group because it used a tool from its everyday life in a new way. First figures have shown an increase of + 97 % of visits to the hotel website and + 32 % more reservation requests for business seminars. (Compared to the same period in 2018.)
Please watch the casemovie.