UBERTOYS

Silver eurobest Award

Demo Film

Digital Proof JPG

ClientUBER
Category B04. Outdoor
TitleUBERTOYS
Product/ServiceUBER
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Production ART BRIDGE / QUAD GROUP Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Jean Weessa DDB Paris Creative
Melanie Pennec DDB Paris Creative
Jeanne Taillard DDB Paris Creative
Timothy Alexandre DDB Paris Creative
Claude-Henri Galbois DDB Paris Planner
Fabien Donnay DDB Paris Head of agency production
Paul Ducré DDB Paris Managing Director
Julie Haslé DDB Paris Account Director
Noémie Pitois DDB Paris Account Executive
Lucas Lahore DDB Paris Community Manager
Michelle Lamberti Uber Marketing Director
Julie Touyarot Uber Advertiser Supervisor
Pauline Rigommier Uber Senior Brand Manager
Lindsay King Uber Marketing Manager
Olivier Bassuet Art Bridge – Quad Group Executive Producer
Claudia Traeger Art Bridge – Quad Group Production Director
Nabia Amraoui Art Bridge – Quad Group Coordinator
Nataly Aveillan Art Bridge – Quad Group Post-Production
Gabriel Dugué Art Bridge – Quad Group Director
Arno Roth Art Bridge – Quad Group Production Designer
Balthazar Lab - Cinematographer

Cultural / Context information for the jury

In France, where the country is living one of its biggest social upheavals with the yellow vests movement, the positive intercations with Uber has dropped to 23%.

Tell the jury about the art direction.

For UberToys, the challenge in Art Direction was to prevent that the UberToys look like car made up with toy material. We crafted the six cars with juste one goal in mind : have them look like toys that had been expended to life-size.