Title | VW STORIES |
Brand | VOLKSWAGEN |
Product/Service | VOLKSWAGEN |
Category |
C01. Brand & Communications Design |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Jenna Haugmard |
DDB Paris |
Art Director |
Julien Kosowski |
DDB Paris |
Copywriter |
Alban Callet |
DDB Paris |
Managing Director |
Axel Renaudin |
DDB Paris |
Account Director |
Coralie Bouillier |
DDB Paris |
Account Executive |
Julien Scaglione |
DDB Paris |
Head of Social Media |
Marie Le Scao |
DDB Paris |
Community Manager |
Julie Gueulet |
DDB Paris |
Community Manager |
Edouard Frapier |
DDB Paris |
Community Manager |
Loïc Morando |
DDB Paris |
Planner |
Fabien Donnay |
DDB Paris |
Head of agency production |
Pierre Boutin |
Volkswagen |
Managing Director |
Ghislain Laffite |
Volkswagen |
Marketing Director |
Catherine Gotlieb |
Volkswagen |
Head of costumer experience media and digital |
Bastien Barraud |
Volkswagen |
Responsable Comm Digital & Fidélisation |
Lucas Blanchard |
Volkswagen |
Responsable Comm Digital & Fidélisation |
Kikuo Johnson |
- |
Illustrator |
Cultural / Context information for the jury
Do we have to wait until the World Cup final or the first man on the moon to finally feel this indescribable feeling of having something in common with our contemporaries ?
Fortunately not, because we all already share something: A car.
People’s car is the DNA of the Volkswagen brand.
So we wanted to talk to all those, customers or not, who are experiencing these stories and situations so common to all, as soon as we take the road.
Illustrated by the realistic and elegant feature of Kikuo R. Johnson, twelve stories were printed and also posted on Instagram to invite the VW fans to share their own stories
Fine and funny sightings that made VW shine and expanded its community. Until becoming a book with all the stories.
Tell the jury about the illustration.
This project was all about telling short stories that everyone could identify with. Comic books have this power to tell stories simply and efficiently, sometimes even without words. Kikuo R. Johnson, who regularly works for the New Yorker, has a precise brush, capable of grasping the expressions and little details of everyday life. His illustrations make us smile, laugh or move us with a minimalism perfect for our medium and our brand.