NIGHTLIFE

TitleNIGHTLIFE
BrandDR. ING. H.C. F. PORSCHE AG
Category E03. Print & Publishing
Product/ServiceTAYCAN
Entrant GRABARZ & PARTNER Hamburg, GERMANY
Idea Creation GRABARZ & PARTNER Hamburg, GERMANY
Media Placement OTTERBACH MEDIEN KG GMBH & CO. Hamburg, GERMANY
Additional Company DR. ING. H.C. F. PORSCHE Stuttgart, GERMANY
Credits
Name Company Position
Ralf Heuel Grabarz & Partner Chief Creative Officer
Reinhard Patzschke Grabarz & Partner Chief Executive Officer
Julica Hauke Grabarz & Partner Group Head
Ralf Nolting Grabarz & Partner Team Lead
Frederik Wetzel Grabarz & Partner Team Lead
Tim Lehnebach Grabarz & Partner Creative Director
Thomas Schraudolf Grabarz & Partner Art Director
Alessandro Perri Grabarz & Partner Art Director
Ralf Heuel Grabarz & Partner Chief Creative Officer
Frederik Wetzel Grabarz & Partner Copywriter
Gabriela van der Linden Grabarz & Partner Copywriter
Manuela Brückner Grabarz & Partner Account Manager
Gilles Kintziger Grabarz & Partner Art Buying
Jörg Nagel Grabarz & Partner Production
Marc Janocha Grabarz & Partner Final Artwork
Oliver Hoffmann Dr. Ing. h.c. F. Porsche AG Director Marketing Communications
Marcel Nusser Dr. Ing. h.c. F. Porsche AG Manager Manager Communication Strategy & Retail Marketing – Marketing Communications
Ludwig Liptak Dr. Ing. h.c. F. Porsche AG Manager Media Production & Dialogue Marketing – Marketing Communications
Janina Wilbers Dr. Ing. h.c. F. Porsche AG Project Manager Marketing Communications
- - Otterbach Medien KG GmbH Media Agency

Cultural / Context information for the jury

This year Porsche took a brave new step into the world of E-Mobility and launched their first all-electric Porsche, the Taycan. The car was both an engineering, and a communications challenge for Porsche. Many were unaware of it. And it had to convince both petrol-heads AND people with little experience or interest in the Porsche brand, that an all-electric car could still feel like a Porsche. But first, we had to tease the world, and let them know that electricity, and Porsche were about to come together to create something special. These prints were crafted for a range of different audience types to be placed in relevant media spaces. They were composed as love letters from Porsche to electricity. Letting it know that it was appreciated, and that we weren’t going to let its contributions to society go unrewarded.

Translation. Provide a full English translation of any text.

Hey electricity, We want to say thanks. You’re always there for us, day and night. Turning our coins into bitcoins. Our data into blockchains. You’re the impulse firing in every neural network we build. Enabler of every story and selfie. You’ve made us visible. And now we’re going to do the same for you. Forget backlighting screens and delivering Tweets. You’re going to make jaws drop and minds blow. Hey electricity, prepare to jump-start your soul. The first all-electric Porsche coming soon. The Taycan. Soul, electrified.