MADE IN FUKUSHIMA

Grand Prix

Demo Film

Presentation Image

ClientMETER GROUP
Category B03. Print & Publishing
TitleMADE IN FUKUSHIMA
Product/ServiceENVIRONMENTAL TECHNOLOGY
Entrant SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation 2 UNIVERSITY OF TOKYO, JAPAN
Idea Creation 3 FUKUSHIMA SAISEI Tokyo, JAPAN
Idea Creation 4 METER GROUP Pullman, USA
PR SERVICEPLAN GERMANY Munich, GERMANY
Production ALBERT COON Munich, GERMANY
Production 2 SAS - SHOOT IN JAPAN Tokyo, JAPAN
Production 3 NICK FRANK Munich, GERMANY
Additional Company MOBY DIGG Munich, GERMANY
Credits
Name Company Position
Alexander Schill SERVICEPLAN GERMANY Global Chief Creative Officer
Dr. Colin Campbell METER Group VP Environment
Christian Hertel METER Group VP Marketing
Scott Campbell METER Group CEO
Dr. Masaru Mizoguchi The University of Tokyo / Fukushima Saisei Head of Global Agricultural Sciences / Director
Yoichi Tao Fukushima Saisei President
Kirsten Ralph Marketing Manager METER Group
Julia Mumford METER Group Marketing Manager
Kersten Campbell METER Group Marketing
Franz Röppischer SERVICEPLAN GERMANY Creative Director
Lorenz Langgartner SERVICEPLAN GERMANY Creative Director
Saurabh Kakade SERVICEPLAN GERMANY Creative Producer
Eduardo Alvarez SERVICEPLAN GERMANY Art Director
Carolina Soto SERVICEPLAN GERMANY Junior Copywriter
Robert Kaminski SERVICEPLAN GERMANY Head of Print Production
Nick Frank Nick Frank Photographer
Gabriela Baka Moby Digg GmbH Lead Designer
Sebastian Haiss Moby Digg GmbH Information Designer
Ricardo Abbaszadeh Moby Digg GmbH Designer
Maximilian Heitsch Moby Digg GmbH Managing Director
Quentin Lichtblau Freelance Writer
Yuta Matthew Kato SAS - Shoot in Japan Producer
Rumi Tominaga Freelance Producer
Ivan Kovac Freelance Cinematographer
Johannes Maierbacher Albert Coon Producer
Andreas Wolf Albert Coon Director Of Photography

Tell the jury about the art direction.

The art direction combines traditional Japanese methods with modern design. It was developed at the intersection of science and information design, to translate complex data into understandable information. The photography was spread across page borders to let the reader experience the book as a journey. The paper was produced together with Japanese and international paper production specialists, to contain a visible part of rice straw without distracting from the information and photography. Pages with photo sequences from Fukushima were bound using Japanese binding, which creates ‘inside pages’. These were used to show the radiation at the locations the photos were taken.

Dreamy and slightly surreal, Ice Skaters for Ikea from CZAR Brussels

Ice Skaters shows the dreamy and slightly surreal spectacle of a middle aged couple spinning and gliding on the polished wood floors of an elegant, high-ceilinged apartment in their socks. With the tagline 'Bring life into your living room' it is a beautifully crafted advert creating a warm, nostalgic mood for the brand, Ikea. It won Bronze at Eurobest in 2018 for production company CZAR Brussels. Director, Joe Vanhoutteghem and producer, Lander Engels talk to Eurobest about the experience of creating the work. 

How do you make an idea work when your entire media budget is pulled, a week before launch?

The team at Marvelous Moscow have the answer. CCO, Artem Sinyavskiy shares the story of how their work for Skylink, 'The 1 MB Campaign', went on to win Bronze at Eurobest in 2017, despite the media budget being pulled a week before the launch of the campaign.

The gin, the city, the song and the search for the special colour of Seville

PS21 Madrid, the creative transformation company set up by founder of creative agency dommo Agustín Vivancos, was in its first year when the team began work on Searching for the Special Colour of Seville. It was a piece of work that would not only go on to win the agency’s first major award, Bronze in Creative Data at Eurobest in 2018, but would also become part of Seville’s cultural heritage. We hear how the idea came to life from Strategy Director, Sergio Garcia and Executive Creative Director, Victor Blanco.

Final Entry Deadline: 22 October

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