2019 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Fast Moving Consumer Goods
CLEAR
DIAGEO
GUINNESS
AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Short List
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY
THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Silver
A03 Durable Consumer Goods including Automotive
THE E.V.A. INITIATIVE
VOLVO CARS
CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
Gold
ROAD TALES
VOLKSWAGEN
VOLKSWAGEN ROAD TALES
ISOBAR Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS
Silver
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
GREEN DAWN
UBISOFT
THE DIVISION 2
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION
WHOPPER
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
50/50
BURGER KING
PLANBASED BURGERS
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Short List
FAMILIARISED
IKEA
IKEA
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
Short List
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Silver
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE
RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
Short List
MIND THE GAP
BERLINER VERKEHRSBETRIEBE
BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
GERMANY
Bronze
A05 Media / Entertainment
AI VERSUS
TV RAIN
TV RAIN SUBSCRIPTION
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
ISD GROUP
Kiev
RUSSIA
UKRAINE
Bronze
A06 Consumer Services/Business to Business
UBERTOYS
UBER
UBER
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
A07 Not-for-profit / Charity / Governemt
LIFEBOAT - THE EXPERIMENT
SEA-WATCH E.V.
HUMANITARIAN HELP
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
WWF #NOBUILDCHALLENGE
WWF
NGO
WE ARE SOCIAL Paris FRANCE WE ARE SOCIAL
Paris
FRANCE
Short List
A08 Corporate Social Responsibility (CSR) / Corporate Image
#SAYYESTOEUROPE
LUFTHANSA
LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY
Short List
ADDRESS POINT - POINTING A WAY BACK HOME FOR IRELAND'S HOMELESS
AN POST
ADDRESS POINT
WUNDERMAN THOMPSON Dublin IRELAND JWT FOLK
Dublin
IRELAND
Bronze
B01 Use of Ambient Media: Small Scale
ABBEY ROAD
VOLKSWAGEN
AUTOMOTIVE
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
B03 Use of Broadcast
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE
CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
PROXIMITY
Paris
FRANCE
Short List
B04 Use of Print or Outdoor
VISIT XBOX: THE BIRTH OF GAMING TOURISM
MICROSOFT
XBOX ONE X ENHANCED
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Short List
MEMORIALS OF AMSTERDAM
AMSTERDAM COMITÉ 4 EN 5 MEI
AMSTERDAM COMITÉ 4 EN 5 MEI
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS
Short List
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY
THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Gold
FONTS FOR FREEDOM
REPORTER WITHOUT BORDERS
INTERNATIONAL PRESS FREEDOM
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
C01 Guerrilla Marketing & Stunts
UBERTOYS
UBER
UBER
DDB PARIS FRANCE DDB PARIS
FRANCE
Silver
CRAFT A WESTERN WHOPPER
BURGER KING
HAMBURGER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Bronze
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Bronze
MIND THE GAP
BERLINER VERKEHRSBETRIEBE
BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
GERMANY
Short List
C02 Live Shows / Concerts / Festivals
THE LEGENDARY TOUR
PIAS RECORDS
CHANCE
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
Short List
C03 Exhibitions / Installations
BUDWEISER RECUP ARENA
AB INBEV
BUDWEISER
BOOTLEG Moscow RUSSIA BOOTLEG
Moscow
RUSSIA
Short List
THE UNKNOWN FACE
HISTORIAL DE LA GRANDE GUERRE PÉRONNE
ART INSTALLATION AND A WEBSITE
FF PARIS FRANCE FF PARIS
FRANCE
Bronze
C04 Competitions & Promotional Games
ON THE RUN CHALLENGE
13ÈME RUE UNIVERSAL
13ÈME RUE UNIVERSAL
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
C05 Customer Retail / In-Store Experience
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE
PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE
Short List
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE
RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
Bronze
HOME FOR BOOKS
IKEA
BILLY
STV DDB Milan ITALY STV DDB
Milan
ITALY
Short List
C06 360 integrated brand experience
THE E.V.A. INITIATIVE
VOLVO CARS
CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
Gold
C07  Customer Acquisition & Retention
50/50
BURGER KING
PLANBASED BURGERS
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Grand Prix
D01 Touchpoint Technology & Tech-led Brand Experience
SIGNS
GERMAN YOUTH ASSOCIATION OF PEOPLE WITH HEARING LOSS
SIGNS SMART TOOL
MRM//McCANN Frankfurt GERMANY MRM//McCANN
Frankfurt
McCANN FRANKFURT
GERMANY
Bronze
AI VERSUS
TV RAIN
TV RAIN SUBSCRIPTION
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
ISD GROUP
Kiev
RUSSIA
UKRAINE
Short List
D02 Use of Mobile & Devices
STORYSIGN
HUAWEI
HUAWEI
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM
Silver
D03 Use of Social & Digital Platforms
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE
Silver
D05 New Realities & Voice Activation
IMMORTALS
SBERBANK
FINANCIAL SERVICES
GOOD Moscow RUSSIA GOOD
Moscow
RUSSIA
Short List
E01 Launch / Re-launch
GREEN DAWN
UBISOFT
THE DIVISION 2
DDB PARIS FRANCE DDB PARIS
FRANCE
Bronze
50/50
BURGER KING
PLANBASED BURGERS
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Silver
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE
PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE
Short List
YOUR ORANGE AD
ORANGE
LOVE DUO
ORANGE Brussels BELGIUM PUBLICIS BRUSSELS
BELGIUM
Short List
E02 Sponsorship & Brand Partnership
CLEAR
DIAGEO
GUINNESS
AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Gold
RAGING BANNERS
VOO TELECOM
FASTEST INTERNET
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
BELGIUM
Bronze
VISIT XBOX: THE BIRTH OF GAMING TOURISM
MICROSOFT
XBOX ONE X ENHANCED
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Silver
F01 Integrated Campaign led by Brand Experience & Activation
THE E.V.A. INITIATIVE
VOLVO CARS
CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
Short List
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Short List
G02 Challenger Brand
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE
PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE
Bronze
G03 Single Market Campaign
THE NATIONAL DEBATE
LEFFE
LEFFE
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
Short List
G04 Social Behaviour & Cultural Insight
REFURBISHED TWEETS
BACK MARKET
BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Gold
MIND THE GAP
BERLINER VERKEHRSBETRIEBE
BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
GERMANY
Short List
G05 Breakthrough on a Budget
REFURBISHED TWEETS
BACK MARKET
BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
PUTIN TURNS ON THE RAIN
TV RAIN
TV CHANNEL
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
Bronze