2019 Brand Experience & Activation

Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Fast Moving Consumer Goods
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY / THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Silver
STREET-VET
PURINA / VETERINARY DIET
McCANN PARIS FRANCE McCANN PARIS
FRANCE
NESPRESSO X VÉLOSOPHY RE:CYCLE
NESPRESSO / RE:CYCLE
WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
VéLOSOPHY
London
UNITED KINGDOM
MAURTEN UNOFFICIAL
MAURTEN / MAURTEN UNOFFICIAL
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
THE NATIONAL DEBATE
LEFFE / LEFFE
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
RESTAURANT 1:1
IRMA / IRMA'S TO-GO
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
CLEAR
DIAGEO / GUINNESS
AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Short List
THE BILLBOARD THAT TOOK A BREAK
CORONA / CORONA EXTRA
SERVICEPLAN Brussels BELGIUM SERVICEPLAN
Brussels
BELGIUM
HALF FULL
COCA-COLA / COCA-COLA
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
GET STREET
BACARDI / GET27
DARE.WIN Paris FRANCE DARE.WIN
Paris
FRANCE
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
A02 Healthcare
CARE WHILE YOU CARE
PINK RIBBON / CARE WHILE YOU CARE SHOWER AND BODY LOTION LINE
MEDIAMONKS Hilversum THE NETHERLANDS DDB DÜSSELDORF
GERMANY
INSIDE HEART FAILURE
NOVARTIS / HEART FAILURE AWARENESS
WEBER SHANDWICK Paris FRANCE WEBER SHANDWICK
Paris
McCANN PARIS
FRANCE
THE MISSING PAGE
LABORATOIRES IPRAD / SAFORELLE
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
A03 Durable Consumer Goods including Automotive
THE E.V.A. INITIATIVE
VOLVO CARS / CARS
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
Gold
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
ABBEY ROAD
VOLKSWAGEN / AUTOMOTIVE
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
ROAD TALES
VOLKSWAGEN / VOLKSWAGEN ROAD TALES
ISOBAR Amsterdam THE NETHERLANDS ACHTUNG!mcgarrybowen
Amsterdam
THE NETHERLANDS
Silver
THE SAFETY CAKE
RENAULT / ROAD SAFETY
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
THE BOOK OF #BELGIANROADS
MITSUBISHI / SUV'S
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
THE PUNCHING DOOR TOUR
CVI / VEHICLES
CVI Kortenberg BELGIUM DDB BRUSSELS
BELGIUM
SEEN BY TRÉCA
ADOVA / MATRESS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
ADIDAS YUNG 90S CAMPAIGN
ADIDAS / ADIDAS YUNG 90S WEBSITE
MEDIAMONKS Hilversum THE NETHERLANDS OPINIONATED
Portland
USA
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
ZEEMAN SNEAKER
ZEEMAN / CLOTHING & TEXTILES
Persuade 's Hertogenbosch THE NETHERLANDS Persuade
's Hertogenbosch
THE NETHERLANDS
CALIFORNIA STAYS
VOLKSWAGEN / VOLKSWAGEN CALIFORNIA
BELONG AGENCY Copenhagen DENMARK BELONG AGENCY
Copenhagen
DENMARK
ART AGAINST BREAST CANCER
VIRAG JUDIT GALLERY / VIRAG JUDIT GALLERY
DDB BUDAPEST HUNGARY DDB BUDAPEST
DDB BUDAPEST
HUNGARY
THE WEDDING OF SIRI & ALEXA
VIENNA TOURIST BOARD / VIENNA TOURIST BOARD
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
MY LIFE AS A NPC
UBISOFT / ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
GREEN DAWN
UBISOFT / THE DIVISION 2
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
GLASS OF THRONES
TOURISM IRELAND / TOURISM IRELAND
PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON
UNITED KINGDOM
BIG BELL
TACO BELL / TACO BELL
EDELMAN London UNITED KINGDOM EDELMAN
London
UNITED KINGDOM
WE ARE SIBERIA
S7 AIRLINES / S7 AIRLINES
TUTKOVBUDKOV Volgograd RUSSIA TUTKOVBUDKOV
Volgograd
RUSSIA
DISHLIVERY
MÖMAX / FURNITURE STORE
DEMNER, MERLICEK & BERGMANN Vienna AUSTRIA DEMNER, MERLICEK & BERGMANN
Vienna
AUSTRIA
KFC X SPOTIFY
KFC / FAST FOOD
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
ICONIC PRODUCTS FROM THE PAST
INTERMARCHÉ / INTERMARCHÉ
ROMANCE Paris FRANCE ROMANCE
Paris
FRANCE
FAMILIARISED
IKEA / IKEA
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
Short List
THE SOCIAL MEDIA SITTER
IBIS/ACCORHOTELS SWITERLAND SA / HOTEL
IBIS/ACCOR HOTELS SWITERLAND Zurich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Silver
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Short List
RENT A FINN
BUSINESS FINLAND / VISIT FINLAND / DESTINATION FINLAND
SEK | PART OF GREY Helsinki FINLAND SEK | PART OF GREY
Helsinki
BUSINESS FINLAND
Helsinki
FINLAND
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
Short List
50/50
BURGER KING / PLANBASED BURGERS
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
BOOKING.COM: EXPAND HORIZONS
BOOKING.COM / EMPLOYER BRANDING CAMPAIGN
MEDIAMONKS Hilversum THE NETHERLANDS BOOKING.COM
Amsterdam
MEDIAMONKS
Hilversum
THE NETHERLANDS
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
GERMANY
Bronze
THE GPS QUALITY LABEL
AUCHAN RETAIL FRANCE / RETAIL SHOPS
SERVICEPLAN FRANCE Paris FRANCE SERVICEPLAN FRANCE
Paris
FRANCE
Short List
A05 Media / Entertainment
THE UNDERWATER POSTER
WARNER BROS ENTERTAINMENT FRANCE / AQUAMAN FILM
WARNER BROS ENTERTAINMENT FRANCE Neuilly-Sur-Seine FRANCE BRAND STATION
Paris
FRANCE
AI VERSUS
TV RAIN / TV RAIN SUBSCRIPTION
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
ISD GROUP
Kiev
RUSSIA
UKRAINE
Bronze
THE «SAY IT WITH A BOOK» SPEEDDATING
SBVV, SCHWEIZER BUCHHÄNDLER- UND VERLEGER-VERBAND / BOOKS
SERVICEPLAN SUISSE Zürich SWITZERLAND SERVICEPLAN SUISSE
Zürich
SWITZERLAND
CRIMINAL REVIEWS
PIPER VERLAG / BOOK RELEASE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE CANCER COVER
KK / KK MAGAZINE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY