Title	ROCHE - MS DISEASE
Brand	ROCHE
Product/Service	AWARNESS OF MS DISEASE AND THE IMPORTANCE OF CORRECT TREATMENT
Category	A01. Direction
Entrant	MILTTON Helsinki, FINLAND
Idea Creation	MILTTON Helsinki, FINLAND
Production	OTTO PRODUCTION Helsinki, FINLAND
Additional Company	EVERMADE Helsinki, FINLAND

Name	Company	Position
Erkko Mannila	Miltton Creative	Creative Director
Roope Sandberg	Miltton Creative	Art Director
Ella Antila	Miltton Creative	Art Director
Eija Anteroinen	Miltton Creative	Account Director
Inka Kosonen	Miltton Creative	Agency Producer
Pekka Harala	Otto Production	Director
Niels Thastum	Otto Production	Director Of Photography
Ari Laitinen	Otto Production	Producer
Anthony Bentley	Otto Production	Editor
Anné Kulonen	Otto Production	Composer
Timo Anttila	Otto Production	Sound Designer
Timo Luomanen	Otto Production	Colorist
Milan Gromilic	Otto Production	Choreographer
Aljosa Spajic	Otto Production	Production Designer
Jelena Djordevic	Otto Production	Costume designer
Natasa Krstic	Otto Production	Make up and hair

Write a short summary of what happens in the film

Saara is twenty-year-old woman, whose is interested in dancing. She starts to get some kind of symptoms, and goes to doctor. From this moment film divides in two in vertical split screen. We see two films in top of each other and the scenes are the same, but the consequences to Saara differ. She gets two diagnosis from two different doctors. Both find her to be MS disease-patient, but give her two different kind of treatments. And as the film goes on, we see that the other treatment works much better and lets her continue with normal life and dancing. The other treatment makes her quit dancing and forces her eventually to wheelchair.

Cultural / Context information for the jury

In Finland (and most of the Western countries) MS-disease patients usually get their treatment orally at home. A few years ago Roche introduced another treatment for the MS-disease, which is given once in a six months intravascularry in hospital. The treatment is more expensive, but can be much more efficient in certain types of MS-disease. The main problem is dual budget reimbursement: Pills orally are from the State budget and the new drug is from hospitals budget. The film aims to raise awareness that there are different alternatives in treating MS and the patient has the right to demand right one without dependance of the budget.

Tell the jury anything relevant about the direction. Do not name the director.

All the production elements (cinematography, editing, music, sound design) sit with the highest end of each category – oddly enough the biggest decision the director made cannot be noticed on the film at all, but the impact of the decision is massive on the end result itself. He decided to cast a pair of twins to portray the heroine. The film follows two lives of Sara on split-screen - detailing the way two alternate realities split and differ after her MS diagnosis. Having two artists to play one role enabled each performer to focus 100% on one storyline only.