THE LIFT

Short List
ClientBIANCO FOOTWEAR
Category A01. Direction
TitleTHE LIFT
Product/ServiceBIANCO FOOTWEAR - SHOES
Entrant NEW LAND Copenhagen, DENMARK
Idea Creation &CO Copenhagen, DENMARK
Production NEW LAND Copenhagen, DENMARK
Credits
Name Company Position
Thomas Hoffmann &Co. Creative Director
Lea Flodgaard &Co Art Director
Katrine Winblad &Co Art Director
Mathias Trads &Co Copywriter
Peter Vojnovic &Co Graphic Designer
Rasmus Philip &Co Social Media Planner
Sarita Montenegro &Co Account Manager
Christian Grosen &Co Account Director
Anne-Mette Lund &Co In-house Producer
Thor Brammer Jacobsen New Land Executive Producer
Maria-Louise Ottesen New Land Producer
Daniel Kragh-Jacobsen New Land Director
Jasper Spanning Art Official Agency Director Of Photography
Gustav Pontoppidan Art Official Agency Production Designer
Anders Singh Vesterdahl 10db Music Composer
Carla Luffe The Talent Group Editor
Mathias Dehn Simply Studio Sound Design

Write a short summary of what happens in the film

In a film set entirely within the confines of a lift, we follow two people who fall in love, without the other ever knowing. We gain insight into their thoughts by way of subtitles. They plot and scheme ways to break the ice, without ever opening their mouths. And that quickly becomes the central conflict. Their overthinking holds them from acting on their desires. The film is an intimate and often awkward look into the heads of two people paralysed by their own thoughts. And by the end, we wish nothing more than they’d “Step out of their head.”

Tell the jury anything relevant about the direction. Do not name the director.

A single location film relies entirely on story and a magnificent cast, and it is obvious that this director has complete control of both of these aspects.The film has complet control of its viewers engagement. Even though this is a skippable commercial, the director dares to ease into the narrative, controlling pacing and exposition. There is a clear overall trust in the solid dramatic question: Will they get each other at the end? And we are never left to be bored in the narrative, but stay, because we absolutely must know. At the same time, with a fairly limited budget for a commercial and therefore a small pool of talents to choose from, this director’s instinct for casting proves to be spot on. The actors in this film convey awkwardness, insecurity and loving desperation with utmost perfection, and the truthfulness of the situations the film portrays always feel cringeworthily real.