THE LIFT

Bronze eurobest Award
ClientBIANCO FOOTWEAR
Category A07. Use of Original Music
TitleTHE LIFT
Product/ServiceBIANCO FOOTWEAR - SHOES
Entrant NEW LAND Copenhagen, DENMARK
Idea Creation &CO Copenhagen, DENMARK
Production NEW LAND Copenhagen, DENMARK
Credits
Name Company Position
Thomas Hoffmann &Co. Creative Director
Lea Flodgaard &Co Art Director
Katrine Winblad &Co Art Director
Mathias Trads &Co Copywriter
Peter Vojnovic &Co Graphic Designer
Rasmus Philip &Co Social Media Planner
Sarita Montenegro &Co Account Manager
Christian Grosen &Co Account Director
Anne-Mette Lund &Co In-house Producer
Thor Brammer Jacobsen New Land Executive Producer
Maria-Louise Ottesen New Land Producer
Daniel Kragh-Jacobsen New Land Director
Jasper Spanning Art Official Agency Director Of Photography
Gustav Pontoppidan Art Official Agency Production Designer
Anders Singh Vesterdahl 10db Music Composer
Carla Luffe The Talent Group Editor
Mathias Dehn Simply Studio Sound Design

Write a short summary of what happens in the film

In a film set entirely within the confines of a lift, we follow two people who fall in love, without the other ever knowing. We gain insight into their thoughts by way of subtitles. They plot and scheme ways to break the ice, without ever opening their mouths. And that quickly becomes the central conflict. Their overthinking holds them from acting on their desires. The film is an intimate and often awkward look into the heads of two people paralysed by their own thoughts. And by the end, we wish nothing more than they’d “Step out of their head.”

Tell the jury about the creation of the original music track.

In a film without dialogue, the music leads the storytelling, and becomes the dialogue. Before the film was finished, the composer started creating the music, with a main theme, and several side themes. This gave him flexibility so he could later adapt the music to the final length of the film. They wanted romantic strings as a change in the end of the film. From that, the composer got the idea of plucked strings in the beginning, as a strong contrast to that. The elevator music was also composed and mixed. All strings were eventually recorded live and put into the final version.