Title	TO GIVE MORE
Brand	ELKJØP
Product/Service	RETAIL
Category	A01. Direction
Entrant	ELKJøP NORDIC AS Oslo, NORWAY
Idea Creation	NORD DDB Stockholm, SWEDEN
Production	HOUSE AGENCY Stockholm, SWEDEN
Production 2	BLECK Stockholm, SWEDEN
Additional Company	THE GENTLEMEN BRONCOS APS Nordhavn, DENMARK

Name	Company	Position
Hanna Stenwall	NORD DDB Stockholm	Copywriter
Kristofer Gullard Lindgren	NORD DDB Stockholm	Art Director
Andreas Dahlqvist	NORD DDB Stockholm	CCO
Johan Ljungman	NORD DDB Stockholm	Senior Client Director
Fredrik Simonsson	NORD DDB Stockholm	Creative Lead
Lena Gallon	NORD DDB Stockholm	Senior Client Manager
Elias Betanikis	NORD DDB Stockholm	Planner
Jesper Andersson	NORD DDB Stockholm	Communications Planner
Patrick Emt	NORD DDB Stockholm	Final Art
Marie Persson	NORD DDB Stockholm	Final Art
Mattias Yngwe	House Agency	Executive Producer
Nils Ljunggren	House Agency	Agency Producer
Pål Åsberg	Bleck Film	Executive Producer
Lars Nordenson	Bleck Film	Producer
Rune Milton	Bleck Film	Director
Paul Meyers	Bleck Film	Photograph
Michael Balle	The Gentlemen Broncos	VFX
Kim Fersling	The Gentlemen Broncos	VFX
Robert Eskekärr	House Agency	Online
Jakob Andersson	House Agency	Online
Kevin Koch	Sound Studio	Sound
Terrence Hardiman	Actor	Actor
Savannah Hayes	Actor	Actor
Mark Elderkin	Actor	Actor
Jenna Upton	Actor	Actor
Anele Matoti	Actor	Actor
Jonas Larsen	Music	Music
Eddie Hernandez	Elkjop Nordic AS	Nordic Marketing Manager
Åshild Indresøvde	Elkjop Nordic AS	Chief Brand Officer

Write a short summary of what happens in the film

To Give More is a trans-generational drama, where an unexpected relationship arises when two people on each side of life meet in a common interest, days before Christmas. A young girl awakens the memories of the youthful adventures of her older relative. Time and space synchronizes, redesigns and result in a magical moment between the two. In front of her, and her only, he unfolds a story about life, love and loss. A story about the importance of repairing your own mistakes, and to forgive oneself when things go wrong. And how a gift can give courage to truly follow your inner voice. To feed your hunger and to live your life. Hopefully to the fullest. By staying true to yourself, regardless of the inevitable emotional cost, it will always be worth it.

Cultural / Context information for the jury

Elkjøp is the largest retailer of home-electronics in the Nordics. In previous years, they have been trapped in a price and assortment war with its competitors. This year, they wanted to rise above this, and stir emotions in order to increase penetration in the market. Elkjøp has the vision to invite everyone to the amazing world of technology. And by using a product from their wide product range, and let it come to life as a communication vehicle across generations, we could show how a gift can be more than a gift. Since technology has the beautiful possibility to connect people, even offline, we could urge people to give something more, more than just a gift. Because Christmas will always be the best opportunity to bring people closer together.

Tell the jury anything relevant about the direction. Do not name the director.

When choosing a production partner to collaborate with on this project, we searched for a personality with experience in advertising but love for full-length storytelling. We had more references when writing the script to TV-series, classic movies and books, than from previous ads. The story is three dimensional, and the storylines needed to interweave in a clear way. Even though we aimed higher than a 30 seconds ad, the story needed to come across on shorter lengths as well. It was important to find a director that multiplied with us – someone with a magical touch, and a great sense of cinematic storytelling. The budget was compromised, so it’s safe to say that this project is fueled by pure engagement and a deep love for putting emotional stories out in the world.