| Title | TAKE IT LIGHTLY |
| Brand | COCA-COLA |
| Product/Service | COCA-COLA LGH TASTE |
| Category |
A01. Direction |
|
Entrant
|
INGO Stockholm, SWEDEN
|
|
Idea Creation
|
INGO Stockholm, SWEDEN
|
|
Additional Company
|
MJZ UK London, UNITED KINGDOM
|
Credits
| Björn Ståhl |
INGO Sthlm |
Executive Creative Director |
| Anna Werkell |
INGO Sthlm |
Copywriter |
| Simon Kraft |
INGO Sthlm |
Art Director |
| Ylva Jakobsson |
INGO Sthlm |
Account Director |
| Isabelle Brynholt |
INGO Sthlm |
Account Manager |
| Karolina Fellenius |
INGO Sthlm |
Graphic Designer |
| Markus Söderberg |
INGO Sthlm |
Planner |
| Stefan Kindgren |
INGO Sthlm |
Technical Director |
| Markus Alm |
INGO Sthlm/Colony |
Agency Producer |
| Mats Sandin |
Colony |
Agency Producer |
| Fredrik Bond |
MJZ London |
Director |
| Helen Kenny |
MJZ London |
Executive Producer |
Write a short summary of what happens in the film
In this film, Coca-Cola Light Taste show the passions and struggles of relationships - and what happens when you start seeing your partners charming quirks as annoying. The main message of the story is to not let the small stuff take away too much joy from your relationship.
The heroes of the film is a couple, who we follow through their everyday lives. We see how they experience different situations, depending on if they take it lightly or not, in scenes packed with humour, tension and tenderness. A hearty laughter in the cinema or an annoying cackle? Unbearable snoring or the cutest sound in the world? It all depends on if they take it lightly, or not.
Everything is set to an intimate and sweet new duett version of the classic Motown song “My Guy”, performed/sung by the actors themselves.