ORANGE - FOOTBALL(S)

TitleORANGE - FOOTBALL(S)
BrandORANGE INTERNATIONAL
Product/ServiceAFCON SPONSORSHIP
Category A01. Direction
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Production STINK STUDIOS Paris, FRANCE
Credits
Name Company Position
Marco Venturelli Publicis Conseil President overseeing Creativity
Frédéric Royer Publicis Conseil Creative Director
Christophe Paviot Publicis Conseil Copywriter
Fabien Chiaffrino Publicis Conseil Art Director
Bertrand Ayache-Anguenot Publicis Conseil Agency Producer
Magali Bergeroux Publicis Conseil Worldwide Account Director
Carla Cabalfin Publicis Conseil Business Director
Paul Chassais Publicis Conseil Account Director
Samira Maarouf Publicis Conseil Account Director
Thibault Loth Publicis Conseil Account Manager
Libby Little Publicis Conseil Planning Director
Jones + Tino Stink France Director
Adolpho Veloso Stink France Director Of Photography
Greg Panteix Stink France Producer
Scarlett Wood Stink France Line producer
Jean-François Rodriguez Orange International Brand Director
Séverine Nübel Orange International Global Brand Advertising & Activations Director
Christian Bony Orange International Creative Director
Laetitia Fruchier Orange International Head of Orange Global Brand Management & Advertising Production
Vrej Minassian ORANGE international Music brand manager
Sékou Bah Orange International Global Brand Manager
Franck-Hervé Marc Prodigious Films Post Production
Joel Tessonneau Prodigious Films Sound Studio
Marine Le Vergos Prodigious Business Affairs

Write a short summary of what happens in the film

Orange Football(s) campaign is celebrating different types of football. Because the “official” football (ie. one that is played on a regulatory football field) isn’t the only one that counts. Every kind of football matters; amateur leagues, amongst friends, family, 2-2, or 4, or 40… with sneakers, sandales or even barefoot. Everyone plays his or her own football. Because at the core of it all, football(s) are driven by one thing: passion. Orange sponsors all of these football(s) and its role is to get fans closer to their passion of football.

Cultural / Context information for the jury

After 15 years of continued football sponsorship, Orange decided to even further strengthen its proximity to African football. Its new campaign speaks directly to the fans, a mainly young target significantly representative in Orange’s 18 African markets. " Orange’s mission is to bring people closer to what matters to them. We know how important football is and of the powerful emotions it evokes for our African clients. This campaign showcases how we bring fans closer to their passion of football, thanks to our products, services, sponsorships, events. We’re dedicated to anchoring what we do in fans’ everyday realities and we try to find ways to allow them to watch, follow, comment, share and relish in their love for football. " outlines Séverine Nübel, Orange Global Brand Advertising & Activations Director.