HUMANITY'S FIRST QUEUE

TitleHUMANITY'S FIRST QUEUE
BrandMONOPRIX
Product/ServiceMONOPRIX SUPERMARKETS
Category A01. Direction
Entrant ROSAPARK Paris, FRANCE
Idea Creation ROSAPARK Paris, FRANCE
Media Placement BLUE 449 Paris, FRANCE
Production PARTIZAN Paris, FRANCE
Production 2 SCHMOOZE Paris, FRANCE
Production 3 MIKROS IMAGE Paris, FRANCE
Production 4 FAMILY PRODUCTION Kiev, UKRAINE
Credits
Name Company Position
Gilles Fichteberg ROSAPARK Co-founder Chief Creative Officer
Jean-Francois Sacco ROSAPARK Co-founder Chief Creative Officer
Jean-Patrick Chiquiar ROSAPARK Co-Founder
Cerise Leclerc ROSAPARK Art Director
Louise Mussot ROSAPARK Copywriter
Antoine Bardou-Jacquet PARTIZAN Director
Sacha Lacroix ROSAPARK Managing Director/Head of Strategic Planning
Quentin Labat ROSAPARK Associate Director
Lucile Wissocq ROSAPARK Account Director
Justine Ducher ROSAPARK Account Manager
Thomas Laurent ROSAPARK Agency TV Producer
Sarah Herbain ROSAPARK Strategic Planner
Jeanne Neuschwander ROSAPARK Head of Digital Strategy
Calliste Garrabos ROSAPARK Community Manager
Charlotte Giraud ROSAPARK Social Media Strategist
Melanie Colleou ROSAPARK PR Co-ordinator
Sophie Reine n/a Editor
Khalid Tahhar PARTIZAN Producer
Isabelle Labeylie PARTIZAN Production Manager
Olivie Coulhon PARTIZAN First Assistant Director
Marc Gomez Del Moral PARTIZAN Director Of Photography
Alexandre Vivet PARTIZAN Production Designer
Elise Bouquet PARTIZAN Costume Designer
Annabelle Petit PARTIZAN Make-up artist
Matthieu Sibony SCHMOOZE Sound Producer
Grégoire Galian SCHMOOZE Sound Producer
Sylvain Rety SCHMOOZE Sound Engineer
Sébastien Gros MIKROS Post Production
Jonathan Trebois MIKROS Post-Production
Pascal Crifo BLUE 449 CEO
Marion Haan BLUE 449 Deputy Managing Director
Florence Mary BLUE 449 Senior Business Manager
Fouad Hachani BLUE 449 Head of Brand Activation
Florence Chafiotte MONOPRIX Head of Marketing, Digital & Innovation
Nicolas Gobert MONOPRIX Brand & Image Director
Stéphanie Jallet MONOPRIX Communications and Media Manager

Write a short summary of what happens in the film

IIn prehistoric times, a homo sapien is cooking a giant mammoth chop on a grill in front of a queue of hundreds of hungry sapiens waiting to be served. Among them, one brilliant and very impatient sapien starts trying to push in. He comes up with various ingenious ways to move further up the line: setting light to someone’s hair, throwing a bone for a prehistoric dog…. and then finally pretends to be pregnant. The others realize they’ve been tricked… and, furious, start beating him up. Cut to the present day, in a Monoprix supermarket. We see our hero shopping, using the “Skip the Line” app. He scans his products and pays for them with his smartphone, then leaves the store without having to stand in the checkout line. As he passes the other customers queuing up, we realize that they’re the same actors from earlier in the film.

Cultural / Context information for the jury

Since the dawn of time, humanity has hated standing in line. People are always trying to come up with ways of moving up the queue and are prepared to do pretty much anything to get to the front, inventing highly creative tricks to do so. Everybody in the world will recognize themselves But the good news is that Monoprix has invented a great service: you can scan and pay for your items directly on your smartphones without going through checkout. So the queuing up is over.

Tell the jury anything relevant about the direction. Do not name the director.

Our aim was to create an entertaining comedy in a very wild and hostile setting: prehistory. We wanted to give it a very cinematic and epic touch, so we used various techniques like double cameras, 3D (dinosaurs, blurred atmospheres), stunt men, special effects for fire, prehistoric bones and life-size steaks. Dozens of characters were made up for hours and dressed in dyed sheep skins. Their look was not intended to be realistic, but anachronistic and stylized. We composed an epic piece of music, inspired by Alexandre Desplat. For our hero, we cast a professional French actor: a famous YouTuber, used to getting dressed up. For the end of the film, showing the Monoprix app that lets you go straight through check-out, we created a parallel with the prehistoric queue, with the same actors, standing in the same order and making the same expressions.