THE NEW BIG FORD TRUCKS F-MAX

TitleTHE NEW BIG FORD TRUCKS F-MAX
BrandFORD OTOSAN/FORD TRUCKS
Product/ServiceTRACTOR/SPACIOUS CABIN
Category A01. Direction
Entrant HAPPY PEOPLE PROJECT Istanbul, TURKEY
Idea Creation HAPPY PEOPLE PROJECT Istanbul, TURKEY
Production ISTANBULDOGZ, TURKEY
Credits
Name Company Position
YASAR AKBAS HAPPY PEOPLE PROJECT CO-FOUNDER
ORCUN ONURAL HAPPY PEOPLE PROJECT CO-FOUNDER
EMEL GOKER HAPPY PEOPLE PROJECT STRATEGY
ATILLA KARABAY HAPPY PEOPLE PROJECT Creative Director
MERT SOYAL HAPPY PEOPLE PROJECT STRATEGY
YIGIT AYVAZOGLU HAPPY PEOPLE PROJECT Copywriter
GIZAY SAMANCI HAPPY PEOPLE PROJECT Art Director
ITIR SUZER HAPPY PEOPLE PROJECT Account Supervisor
MERT SONMEZ HAPPY PEOPLE PROJECT Copywriter
SERAY SAMANCI HAPPY PEOPLE PROJECT Art Director
PELIN BORKLUOGLU HAPPY PEOPLE PROJECT Account Director
GIZEM SARIKAYA HAPPY PEOPLE PROJECT Account Executive
OZLEM AKBAS HAPPY PEOPLE PROJECT STRATEGY

Write a short summary of what happens in the film

The new big and International Trucks of the Year awarded Ford Trucks F-MAX’s most crucial feature is its cabin’s greatness… To explain its bigness both size and segment, F-MAX’s cabin welcomes huge animals, characters and numerous items that highlights its width and height that allows. Two doormen walk on a platform and open F-MAX’s doors. For starters, a boy with his bicycle looks in the eye of a doorman and want from him a permission to pass through inside the cabin. As soon as he’s allowed, the carnival starts. All the people, animals, tourists start to pass through from the cabin of F-MAX and level of difficulty increases each one. Each in turn; bicycle boy, marching band, circus team, marathon runners, bride & groom and their guests, Japan tourists, drones, motorcycle, horse, astronaut and even bull.

Cultural / Context information for the jury

As an Independent agency from Turkey, we succeed a world-wide global advertising campaign. All characters and costumes are real; matador comes from Spain and astronaut costume is not a fiction. Bull scene has shot in Spain at its homeland.