Title	UBISOFT RAINBOW SIX SIEGE - THE CEMETERY
Brand	UBISOFT
Product/Service	VIDEOGAMES
Category	A01. Direction
Entrant	CLM BBDO Paris, FRANCE
Idea Creation	CLM BBDO Paris, FRANCE
Idea Creation 2	PROXIMITY Paris, FRANCE
Production	HENRY Paris, FRANCE
Production 2	MJZ UK London, UNITED KINGDOM
Production 3	JUICE FILMS SA Cape Town, SOUTH AFRICA
Production 4	MATHEMATIC Paris, FRANCE
Production 5	KOUZ PRODUCTION Paris, FRANCE

Name	Company	Position
Benjamin Dessagne	CLM BBDO	Executive Creative Director
Stéphane Santana	CLM BBDO	Executive Creative Director
Linnéa Kavsjo	CLM BBDO	Copywriter
Clément Payen	CLM BBDO	Art Director
Damien Veillet	CLM BBDO	Copywriter
Nicolas Carlotti	CLM BBDO	Account Director
Audrey Brahic	CLM BBDO	Account Manager
Anaïs Courbez	CLM BBDO	Account Manager
Geoffroy Sardin	Ubisoft	Sales & Marketing President
Guillaume Carmona	Ubisoft	Marketing Vice President
Lionel Hiller	Ubisoft	Marketing Vice President
Cedrick Delmas	Ubisoft	Marketing Director Senior
Jeremy Somville	Ubisoft	Brand Manager
Emeric Fouque	Ubisoft	Brand Manager
Clement Neel	Ubisoft	Brand Manager
Emmanuel Devezeaux De Rancougne	Proximity Paris	Vice-president
Nicolas Orsoni	Proximity Paris	Planner
Lauren Weber	CLM BBDO	Head of PR
Julien Sanson	CLM BBDO	Head of Production
Jean-Luc Bergeron	Henry	Producer
Yannick Dupas	Henry	Production Manager
Henri Hobson	Henry	Director
Bruno Porret	Henry	Sound Engineer
Sylvain Pierre	Henry	Sound Designer
Marine Sellem	Henry	Music Supervisor
Maxime Hervé	Superpitch	Additionnal Arrangement

Write a short summary of what happens in the film

In Ubisoft's new ad for Rainbow Six Siege the viewer witnesses a man recalling all of his previous deaths and gets a glimpse of the action behind them. The story plunges you deep into the psyche of a man - the player - before launching the game. It starts out on a quiet emotional moment with (what we think is) a mourning man in a cemetery. But it won’t take long until we’re drawn into the man’s story and we understand that, in fact, he is the one who died… and not just once. It’s his names on all the gravestones. After reflecting on his mistakes, he then meets up with his Rainbow 6 teammates and launches into the action with a dynamic breaching sequence. The spot finishes with the poignant message: “Every life is a lesson”.

Cultural / Context information for the jury

This is a deeply human story. Its relatable thematic core, reminding us how we can only move forward in the game—and in life itself—if we’re truly willing to learn from our past mistakes. Our mistakes are what makes us who we are, and they ultimately give us the skills to prosper and grow. Our hero is forging his emotional strength by revisiting all of his past failures, but instead of merely mourning them, he’s analysing them in order to avoid his previous pitfalls, and triumph over them with improved tactics. This intensely relatable theme gives us a great context to build from. This film is a testament to the passion and determination of the gamers who don’t give up, but instead work hard to achieve victory and become better versions of themselves.

Tell the jury anything relevant about the direction. Do not name the director.

We travel through an entire spectrum of moods with our storytelling. We dial into an intense tone through our use of lighting, music and camerawork. We used a single camera, which moves at one speed. Our character drops back when he pauses by a stone and picks up his pace as he runs toward us. This allows us to connect the locations but separate them in the spirit of the camera move. This elevated this film in a way that makes our viewers want to watch it again and again. The key to this spot was also about having the ability to communicate these battle flashbacks in the sound design, echoing traumas of past memories ringing through the environment. It allowed us to paint a world that feels immersive, putting us squarely in the headspace of our hero as he moves through the graveyard of his previous deaths.