| Title | BACK TO THE ENERGY |
| Brand | PENNY-MARKT GMBH |
| Product/Service | MAXIMAL G |
| Category |
A02. Script |
|
Entrant
|
SERVICEPLAN GERMANY Munich, GERMANY
|
|
Idea Creation
|
SERVICEPLAN GERMANY Munich, GERMANY
|
|
Production
|
E+P FILMS Munich, GERMANY
|
|
Production 2
|
KAEPTN POSTPRODUKTION Hamburg, GERMANY
|
|
Additional Company
|
MOKOH MUSIC Berlin, GERMANY
|
|
Additional Company 2
|
M-SOUND München, GERMANY
|
Credits
| Alexander Schill |
SERVICEPLAN GERMANY |
Chief Creative Officer |
| Matthias Harbeck |
SERVICEPLAN GERMANY |
Chief Creative Officer |
| Christoph Everke |
SERVICEPLAN GERMANY |
Executive Creative Director |
| Alexander Nagel |
SERVICEPLAN GERMANY |
Executive Creative Director |
| Marko Savic |
SERVICEPLAN GERMANY |
Creative Director |
| Laura Müller-Rossbach |
SERVICEPLAN GERMANY |
Creative Director |
| Jonas Menze |
SERVICEPLAN GERMANY |
Senior Art Director |
| Kate Haase |
SERVICEPLAN GERMANY |
Copywriter |
| Frederike Striegel |
SERVICEPLAN GERMANY |
Senior Account Manager |
| Julia Leibetseder |
SERVICEPLAN GERMANY |
Account Manager |
| Aisha Blackwell |
SERVICEPLAN GERMANY |
Executive Producer |
| Matthias Thönnissen |
Freelancer |
Director |
| Ulrich Reuter |
e+p films GmbH |
Managing Partner |
| Viviane Völker |
e+p films GmbH |
Producer |
| Kaspar Kaven |
e+p films GmbH |
DOP Lighting Cameraman |
| Andreas Heidenreich |
e+p films GmbH |
Producer Assistant |
| Christoph Klotz |
e+p films GmbH |
Editor |
| Marcel Neumann |
MOKOH Music GmbH |
Music Composer |
| Stephan Moritz |
MOKOH Music GmbH |
Executive Music Producer |
| Stephan Moritz |
MOKOH Music GmbH |
Music Composer |
| Pascal Lonsdorfer |
MOKOH Music GmbH |
Music Producer |
| Robert Miller |
m-sound studios GmbH |
Sound Designer |
Write a short summary of what happens in the film
We all use way too much energy in our daily lives: at work, while shopping, even while sleeping – everything we do uses energy. However, we need this energy to live. But how do we get as much energy as possible, without wasting too much of it. It’s the question of our time.
And we found the answer! Or rather we found someone with the answer. To promote the energy drink “Maximal G” we produced a mockumentary in which our protagonist shows her creative yet obscure way of reaching her maximum energy level: a never-seen-before way to get the energy you need. And all this with just the help of a bit of quantum physics and a bike.
Now that everyone knows just how easy it is, you can earn your extra dose of energy too. But of course, you could also just drink a can of “Maximal G”.
Cultural / Context information for the jury
When it comes to energy drinks, there is one brand that rules them all: Red Bull. But that’s not us. We are Maximal G, the house brand energy drink of popular German supermarkets REWE and PENNY.
With this online film uploaded and distributed via Social Media, our goal is not just to sell our energy drink, but also to share a message: If you are crazy about getting your extra dose of energy, we get you. And you’ve got us.
So, the next time you are looking for an easy way to reach your maximum energy level, you know who to trust and what to choose: Maximal G.
Provide the full film script in English.
Transcript „Back to the Energy“
3
People: they just use way too much energy and that often made me like REALLY mad.
I like to call myself a visionary because those discoveries I make are brand new.
But with people it’s always … it’s always the same with people:
For a super long time, we thought the world was flat and everyone who said “No, the world is a sphere” was called crazy.
Well, it just somehow seems to be the fate of visionaries: as soon as someone discovers something new, then … well, you are all alone.
It’s totally easy and logical, even for those who deal with quantum physics on a fun level.
If I want to tap into the energy of the past, then… it’s behind me, you know.
I’m travelling backwards through time, collecting the energy, that’s been left behind in the last couple of seconds.
By doing this I don’t use any energy from the present but live on the energy of moments gone by.
MAXIMAL ENERGY
presented by Maximal G