Title	THE 8 - CITY OF NO CARS
Brand	BMW GROUP
Product/Service	BMW 8 SERIES COUPÉ
Category	A01. Direction
Entrant	SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation	SERVICEPLAN GERMANY Munich, GERMANY
Production	SERVICEPLAN GERMANY Munich, GERMANY
Production 2	ANORAK Berlin, GERMANY
Production 3	TRIM EDITING London, UNITED KINGDOM
Production 4	THE MILL London, UNITED KINGDOM

Name	Company	Position
Alexander Schill	SERVICEPLAN GERMANY	Global Chief Creative Officer
Thomas Heyen	SERVICEPLAN GERMANY	Managing Partner
Markus Kremer	SERVICEPLAN GERMANY	Managing Partner
Florian Klietz	SERVICEPLAN GERMANY	Managing Partner
Jason Romeyko	SERVICEPLAN GERMANY	Worldwide Executive Creative Director
Kolja Danquah	SERVICEPLAN GERMANY	Creative Director
Kristian von Elm	SERVICEPLAN GERMANY	Management Supervisor
Bastian Tripp	SERVICEPLAN GERMANY	Senior Copywriter
Damian Kuczmierczyk	SERVICEPLAN GERMANY	Senior Art Director
Henning Rieseweber	SERVICEPLAN GERMANY	Producer
Daniel Wolfe	ANORAK Film	Director
Tobias Steinhauser	ANORAK Film	Executive Producer
Monica Lenczewska	Instant Records	Director Of Photography
Robin Brown	Robin Brown	Production Designer
Patrik Milani	Patrik Milani	Stylist
Dan Williams	The Mill	VXF Supervisor
Daniel William Hill	SERVICEPLAN GERMANY	Conceptionist
Philipp Truebiger	SERVICEPLAN GERMANY	Junior Art Director

Write a short summary of what happens in the film

We staged the maiden voyage of THE 8 in the city where cars can’t drive through the main thoroughfares – Venice. We built a path that was hundreds of metres long with custom-made floating pontoons. It went right through the canals of Venice next to iconic locations like the Rialto Bridge and the Doge's Palace. This path formed the basis of an emotional film about a boy growing up in Venice loving cars but never being able to drive there. He leaves the city and finally returns as a gentleman with a single purpose in life: doing something seemingly impossible, driving an iconic car in the city of no cars.

Cultural / Context information for the jury

The task was to produce a film for the worldwide launch of the newest icon in the BMW family, THE 8. It is the pinnacle of luxury automobiles with never before seen design, material, and performance.

Tell the jury anything relevant about the direction. Do not name the director.

The film skillfully combines the iconic Venetian backdrop with the aesthetic characteristics of THE 8. At the same time, the film creates a cinematic counterpoint by staging the 530hp in the middle of Venice’s sleek and venerable canals.