| Title | QASHQAI MOON LANDING |
| Brand | NISSAN |
| Product/Service | QASHQAI |
| Category |
A01. Direction |
|
Entrant
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TBWA\G1 Paris, FRANCE
|
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Idea Creation
|
TBWA\G1 Paris, FRANCE
|
|
Media Placement
|
TBWA\G1 Paris, FRANCE
|
|
PR
|
TBWA\G1 Paris, FRANCE
|
|
Production
|
TBWA\ELSE Paris, FRANCE
|
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Production 2
|
MOONWALK FILMS Paris, FRANCE
|
Credits
| Carl Harborg |
TBWA G1 / Nissan United |
Associate Creative Director |
| Phillippe Rachel |
TBWA G1 / Nissan United |
Associate Creative Director |
| Eric Pierre |
TBWA G1 / Nissan United |
Executive Creative Director |
Write a short summary of what happens in the film
The film itself features a skateboarding astronaut in a zero-G environment, accompanied by a voiceover that recollects what millions saw that summer night of 1969. At the same time, it also illustrates the feeling of driving a Nissan Qashqai equipped with Nissan’s ProPILOT technology (semi-autonomous driving tech). The spot concludes with a simple line: “Technology is beautiful when it moves us“
The score of the soundtrack is Johann Strauss II Blue Danube -a homage to 2001: A Space Odyssey. The sound-design elements stem from real sounds captured in the context of space exploration over the last 50 years.
Tell the jury anything relevant about the direction. Do not name the director.
The film was shot on location in Namibia in the desert where 2001: A Space Odyssey was also shot. The desert is one of the driest places on earth with temperatures reaching 50 degrees.
As much as possible, CGI was minimised - the environment was real, the majority of the tricks were real with minimal 'stunt' assistance.
To enhance the cinematic feeling, anamorphic lenses were used giving the environment a feeling similar to another planet.
The skateboarding scenes were performed by a pro skateboarder who also choreographed the tricks according to the landscape and the pace of the film.
In the edit, the director's desire was to be smooth and serene to mirror the technology in the car.