Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Creation of a new Brand Identity
AMSTELDOK - A WPP CAMPUS
WPP
AMSTELDOK - A WPP CAMPUS
VBAT Amsterdam THE NETHERLANDS VBAT
Amsterdam
THE NETHERLANDS
Bronze
A02 Rebrand / Refresh of an existing Brand
AN IDENTITY THAT UNITES OSLO
CITY OF OSLO
BRAND IDENTITY
CREUNA Oslo NORWAY CREUNA
Oslo
NORWAY
Short List
LAYERED
URAL MUSIC NIGHT
MUSIC FESTIVAL
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
Short List
BUSHE
BUSHE
CAFE NETWORK
SUPREMATIKA Moscow RUSSIA SUPREMATIKA
Moscow
RUSSIA
Bronze
CARE WHILE YOU CARE
PINK RIBBON
CARE WHILE YOU CARE SHOWER AND BODY LOTION LINE
MEDIAMONKS Hilversum THE NETHERLANDS DDB DÜSSELDORF
GERMANY
Short List
B01 Books
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY
THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Gold
MADE IN FUKUSHIMA
METER GROUP
ENVIRONMENTAL TECHNOLOGY
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
UNIVERSITY OF TOKYO
Tokyo
FUKUSHIMA SAISEI
Pullman
METER GROUP
GERMANY
JAPAN
USA
Gold
VISIT XBOX: THE BIRTH OF GAMING TOURISM
MICROSOFT
XBOX ONE X ENHANCED
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Silver
B02 Brand Collateral
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Silver
ABBEY ROAD
VOLKSWAGEN
AUTOMOTIVE
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Bronze
B03 Posters
HIGHLIGHT THE REMARKABLE
STABILO INTERNATIONAL GMBH
STABILO BOSS HIGHLIGHTER PEN
DDB DÜSSELDORF GERMANY DDB DÜSSELDORF
GERMANY
Silver
KEEPLIVINGCORAL
WWF HUNGARY
WWF
WHITE RABBIT Budapest HUNGARY WHITE RABBIT
Budapest
HUNGARY
Short List
BUSHE
BUSHE
CAFE NETWORK
SUPREMATIKA Moscow RUSSIA SUPREMATIKA
Moscow
RUSSIA
Short List
B04 Publications
THE NON-ISSUE
L'ORÉAL PARIS
AGE PERFECT
McCANN PARIS FRANCE McCANN PARIS
McCANN LONDON
FRANCE
UNITED KINGDOM
Bronze
C01 Digital & Interactive Design
THE UNKNOWN FACE
HISTORIAL DE LA GRANDE GUERRE PÉRONNE
ART INSTALLATION AND A WEBSITE
FF PARIS FRANCE FF PARIS
FRANCE
Bronze
9.58 SECONDS - THE WORLD'S FASTEST ANNUAL REPORT
PUMA
PUMA ANNUAL REPORT
PUBLICIS PIXELPARK Hamburg GERMANY PUBLICIS PIXELPARK
Hamburg
GERMANY
Short List
#ROMANOVS100: AR PHOTO ALBUM
RT
EDUCATIONAL AR BOOK
RT Moscow RUSSIA RT
Moscow
RUSSIA
Short List
D01 Live Events
LIFEBOAT - THE EXPERIMENT
SEA-WATCH E.V.
HUMANITARIAN HELP
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Bronze
D02 Multi Channel Experience
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Grand Prix
E01 Beauty / Healthcare
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY
THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Bronze
CARE WHILE YOU CARE
PINK RIBBON DEUTSCHLAND
PINK RIBBON CARE WHILE YOU CARE SHOWER GEL & BODY LOTION
DDB DÜSSELDORF GERMANY DDB DÜSSELDORF
GERMANY
Bronze
E03 Food / Drink
GREATNESS SINCE 1998
MOËT & CHANDON
CHAMPAGNE
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
Short List
GIVE THEM A FACE
ACTION AGAINST HUNGER
FRITZ-KOLA’S HUMAN RIGHTS EDITION
DDB BERLIN GERMANY DDB BERLIN
GERMANY
Short List
THE "GEGEN BRAUNE FLASCHEN"-BOTTLE
BECK’S
BECK’S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
BUSHE
BUSHE
CAFE NETWORK
SUPREMATIKA Moscow RUSSIA SUPREMATIKA
Moscow
RUSSIA
Short List
F02 Environmental / Social Impact
RECYCLED PROPAGANDA
VLUCHTELINGENWERK
REFUGEE HELP
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
Short List
FOCUS LINES
ECUADORIAN MINISTRY OF TRANSPORT AND PUBLIC WORKS
ROAD SAFETY
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
Silver
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Short List
F03 Innovation & Solution
FOCUS LINES
ECUADORIAN MINISTRY OF TRANSPORT AND PUBLIC WORKS
ROAD SAFETY
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
Short List