INJECTING NEW ENERGY INTO A MAJOR ENERGY COMPANY

ClientOX2
Category A02. Rebrand / Refresh of an existing Brand
TitleINJECTING NEW ENERGY INTO A MAJOR ENERGY COMPANY
Product/ServiceON-SHORE WIND POWER
Entrant ESSEN INTERNATIONAL Stockholm, SWEDEN
Idea Creation ESSEN INTERNATIONAL Stockholm, SWEDEN
Production ESSEN INTERNATIONAL Stockholm, SWEDEN
Credits
Name Company Position
Fredrik Franzén Essen International Client Director
Anton Gårdsäter Essen International Creative Director
Kim Kim Dion-Laplante Essen International Senior Designer
Fanny Nilsson Essen International Digital Designer
Sebastian Örtegren Essen International Designer
Lois Nygren Essen International Motion Designer

Background

OX2 wind power has accepted one of the greatest challenges of our time – the creation of a sustainable society and a 100% renewable energy sector. The company provides huge companies such as Google and IKEA with massive amounts of renewable energy through numerous wind power parks, located all over northern Europe. This progressive mindset and large-scale approach had to be embodied in an equally progressive, precise and trust-inspiring brand identity. The project stretched over 8 months and included all thinkable implementations –websites, videos, physical environments and printed material, to name just a few.

Describe the creative idea (40% of vote)

OX2's new identity is founded on four core principles: energy, sustainability, preciseness and reliability. The energy aspect can be seen in everything from the graphic elements to the typographic treatment. The sustainability shines through the circulating logotype and the color palette. The preciseness is embodied in the typeface and iconography and diagrams. The reliability can be seen in the focus on human beings and spacious layouts.

Describe the execution (40% of vote)

As mentioned above, tthe brand came to focus a lot on preciseness and transparency. We went for a refined typeface, strictly gridded layouts, and a subtle color palette. A green gradient was added to create an organic, progressive feel. This aspect of the brand was further enhanced through dynamic graphic elements, forward-moving typographic treatment, graphs in strong colors, etc. An image concept that blended large scale macro shots of our planet with detailed close ups of engineers and businessmen in work was added too.

List the results (20% of vote)

In OX2's case, being perceived as progressive and forward-thinking as well as trustworthy and reliable, is business crucial. The organization itself already lived up to that promise. But before, you had to a client of theirs to know it. With their new identity implemented, you can tell after just a quick glance.