WONDERLAB

ClientWONDERLAB
Category E04. Other FMCG
TitleWONDERLAB
Product/ServiceHOUSEHOLD GELS
Entrant BMG Moscow, RUSSIA
Idea Creation DEPOT BRANDING AGENCY Moscow, RUSSIA
Credits
Name Company Position
Alexey Fadeev Depot branding agency Creative director
Nikita Ivanov Depot branding agency Design director
Vera Zvereva Depot branding agency Art Director
FARHAD KUCHKAROV Depot branding agency STRATEGIC DIRECTOR
Irina Zavtoni Depot branding agency Project Manager
Anastasia Tretyakova Depot branding agency Creative Director

Background

Bio-micro gel is an innovative patented formula of new household chemicals. It is made by scientists from apples, beets and other absolutely natural ingredients. In addition to the unique formula, we had an amazing “garage” story of the brand, wonderful team behind the product and unique product characteristics, such as original natural flavours, product textures etc.

Describe the creative idea (40% of vote)

Thus, we created a brand strategy in emotional lifestyle area, which is innovative for household chemicals in general. We call it "fungineering". A term derived from the words fun + engineering. Our position is that a big science behind the product shouldn't bring complexity to the customer. It should bring a feeling of joy and cause pride for great scientist from Ural.

Describe the execution (40% of vote)

Wonder lab cares about consumers and The Planet. It follows the principles of sustainability, and shares the idea that cleaning or washing dishes should be as enjoyable as possible.

List the results (20% of vote)

Wonder lab cares about consumers and The Planet. It follows the principles of sustainability, and shares the idea that cleaning or washing dishes should be as enjoyable as possible.