DARE MAGAZINE

ClientHAVAS GROUP
Category B04. Publications
TitleDARE MAGAZINE
Product/ServiceDARE MAGAZINE - EMPLOYEE ENGAGEMENT
Entrant HAVAS AMSTERDAM, THE NETHERLANDS
Idea Creation HAVAS LEMZ Amsterdam, THE NETHERLANDS
Production HAVAS LEMZ Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Peter de Lange Havas Lemz Founder and Partner
Chester de Vries Havas Lemz Creative Director
Sven Thierie Havas Lemz Graphic Designer

Background

What started as a corporate pdf to explain the new brand positioning, became an international activation platform for Havas Villages around the world to highlight their efforts, stories, cases and milestones on how they are making a meaningful difference for brands, businesses and people, which is the all-new mission for the Havas Group brand. In this first edition of Dare Magazine we invite colleagues, brands and businesses to create a more fun, more equal and more inclusive world, one idea at a time. Hence our theme: To care is the new cool.

Describe the creative idea (40% of vote)

To present our Group internally and externally and to help make our new meaningful positioning come to life for our clients, future clients and Havas employees all over the world, we decided to create a bi-annual magazine called Dare! The idea of the magazine is to display how Havas agencies around the world are making a meaningful difference to brands, businesses and people. This first magazine is created by Havas Lemz Amsterdam. Future editions will be created by other Havas creative agencies.

Describe the execution (40% of vote)

To not create a dull corporate brochure and make it overly purposeful and serious, we decided: We want to invite, challenge and inspire Havas clients and co-workers to make a meaningful difference. Hence the name: 'Dare!' The theme, 'To care is the new cool', wants to point out that today's positive rebellion spirit is growing and we as a group of creatives want to help create positive change for all. In the magazine we portray different Havas campaigns, people and initiatives from all over the group that aim to create a positive change for the better. Proving this new positioning is who we already are. We wanted to inspire people on the positive and good feeling of making a difference. Therefor we choose a 'pop arty like' style with young Dutch graphic designers. Bright colours and bold typography to bring across a happy and positive energy.

List the results (20% of vote)

Of course this magazine marks the start of a new positioning for Havas group. Therefor it is hard to claim concrete results yet. However: - Yannick (our CEO) loves it. - Many of our clients were impressed with it. - And we received lots of mails from Havas colleagues around the world to thank us. ;-) We can say it already opened some important doors and inspired promising initiatives and coalitions. Dare to care! Peter & Chester