BUSHE

Bronze eurobest Award

Case Film

Presentation Image

ClientBUSHE
Category A02. Rebrand / Refresh of an existing Brand
TitleBUSHE
Product/ServiceCAFE NETWORK
Entrant SUPREMATIKA Moscow, RUSSIA
Idea Creation SUPREMATIKA Moscow, RUSSIA
PR SUPREMATIKA Moscow, RUSSIA
Production SUPREMATIKA Moscow, RUSSIA
Credits
Name Company Position
Vladimir Lifanov Suprematika Creative director
Marina Lokteeva Suprematika Leader
Eugenia Maximova Suprematika Graphic Designer
Valerya Vaitsekhovskaya Suprematika Graphic Designer
Anastasia Ashukina Suprematuja Graphic Designer
Roman Pevzner Bushe Commercial director
Evgenia Pesyakova Bushe PR Director
Oleg Lega Bushe Owner

Background

Bushe is a big chain of 40 city cafes in St. Petersburg. Over 20 years of work, Bushe has become an integral symbol of St. Petersburg with city's a special urban range, people with their stories, the architecture and the weather.

Describe the creative idea (40% of vote)

Bushe's philosophy is based on a simple wordplay formula - “есть настоящее”, translates as "keep eat [it] true [real]". It focuses on the content, and not on the external gloss.

Describe the execution (40% of vote)

Based on this philosophy, a laconic identity was based on urban textures, a muted palette and grotesque font. Visual accents of the urban environment are used for all printed materials - posters, business cards, souvenirs, packaging and for outdoor advertising.

List the results (20% of vote)

The new visual Identity graphically continues the company's philosophy. So the design not only about cafes. It is about city.