THE POWERPOINT LANDSCAPES

ClientSEMINAR HOTEL HOF DE PLANIS
Category B03. Posters
TitleTHE POWERPOINT LANDSCAPES
Product/ServiceSEMINAR HOTEL
Entrant RUF LANZ Zürich, SWITZERLAND
Idea Creation RUF LANZ Zürich, SWITZERLAND
Credits
Name Company Position
Markus Ruf Ruf Lanz, Zurich Creative Director
Danielle Lanz Ruf Lanz, Zurich Creative Director
Markus Ruf Ruf Lanz, Zurich Copywriter
Isabelle Hauser Ruf Lanz, Zurich Art Director
Catherine Martin Ruf Lanz, Zurich Illustrator
Isabelle Hauser Ruf Lanz, Zurich Illustrator
Ursula Jaag Ruf Lanz, Zurich Account Executive

Background

The seminar hotel "Hof de Planis" is located at 1280 meters in the middle of the Swiss mountains. It offers generously designed rooms, a professional seminar infrastructure and most important: Enough distance from the daily hustle and bustle. This setting provides ideal conditions for successful business seminars, conferences and workshops. The campaign was intended to draw the attention of entrepreneurs and managers.

Describe the creative idea (40% of vote)

The most popular program for business presentations is Microsoft’s PowerPoint. That’s why we designed the Swiss mountain landscape around the hotel with typical PowerPoint graphic elements. The target group was invited in a surprising way: Plan your business seminars in the Swiss mountains.

Describe the execution (40% of vote)

Entrepreneurs and managers love to use arrows, curves, tables and all kind of diagrams in their PowerPoint presentations: pie diagrams, line diagrams, bar diagrams, etc. From the most popular PowerPoint elements we created a whole new world: arrows turned into trees or alpine huts, curves into mountain panoramas, tables into fences and signposts, various diagrams into bales of hay, lakes, clouds and the sun. A separate theme was created for each season: One for spring/summer, one for autumn and one for winter.

List the results (20% of vote)

The campaign was launched 2019 with targeted posters at and around business fairs. It quickly attracted the attention of the target group because it used a tool from its everyday life in a new way. First figures have shown an increase of + 97 % of visits to the hotel website and + 32 % more reservation requests for business seminars. (Compared to the same period in 2018.) Please watch the casemovie.