9.58 SECONDS - THE WORLD'S FASTEST ANNUAL REPORT

Short List
ClientPUMA
Category C01. Digital & Interactive Design
Title9.58 SECONDS - THE WORLD'S FASTEST ANNUAL REPORT
Product/ServicePUMA ANNUAL REPORT
Entrant PUBLICIS PIXELPARK Hamburg, GERMANY
Idea Creation PUBLICIS PIXELPARK Hamburg, GERMANY
Production PUBLICIS PIXELPARK Hamburg, GERMANY
Credits
Name Company Position
Timm Weber Publicis Pixelpark Chief Creative Officer
Bernhard Tikale Publicis Pixelpark Executive Creative Director
Eike Fietje Publicis Pixelpark Creative Director
Joshua Mackowiak Publicis Pixelpark Creative Director
Reinhard Sorger Publicis Pixelpark Creative Director
Pascal Ehrenberg Publicis Pixelpark Art Director
Stefan Neumaier Publicis Pixelpark Creative Director Motion
Dietmar Birner Publicis Pixelpark Senior Interactive Developer
Timo Seitz Publicis Pixelpark Senior Art Director Motion
Marilyn del’Antonio Publicis Pixelpark Senior Account Manager

Background

Create an annual report for the general meeting of shareholders and at the same time make the Puma brand core „forever faster“ experienceable in a surprising way.

Describe the creative idea (40% of vote)

Introducing the worlds fastest annual report. 240 Pages in 9,58 seconds. The 100 meter World Record of Usain Bolt.

Describe the execution (40% of vote)

The "fastest annual report in the world" combines facts with brand image and presents an interactive online report. While brand ambassador Usain Bolt sprints across the pages in world record time.

List the results (20% of vote)

The worlds fastest annual report became a world wide topic even faster.