| Title | VOICEOVER AD |
| Brand | MULLENLOWE ISTANBUL |
| Product/Service | SELF PROMOTION |
| Category |
B05. Self-promotion |
|
Entrant
|
MULLENLOWE ISTANBUL, TURKEY
|
|
Idea Creation
|
MULLENLOWE ISTANBUL, TURKEY
|
Credits
| BERKAY ÖZAY |
MULLENLOWE ISTANBUL |
Executive Creative Director |
| ERDEM SUYOLCU |
MULLENLOWE ISTANBUL |
Creative Director |
| CEYDA COŞKUN |
MULLENLOWE ISTANBUL |
Account Director |
| EMRAH GÜZEL |
MULLENLOWE İSTANBUL |
Art Director |
| MUSTAFA CAN DEMİR |
MULLENLOWE İSTANBUL |
Copywriter |
Background
As MullenLowe Istanbul, we were looking for “meticulous” copywriters who paid attention to the little details to join our team. We wanted to find a creative way to reach them.
Describe the creative idea (40% of vote)
We targeted copywriters to join our team, from their world rather than ordinary career sites. Thereby, standing out from the other job advertisements on the internet.
Describe the execution (40% of vote)
We placed our job ads using advertising clichés at the end of the demo voice overs on Melodika's website and caught only the attention of “meticulous” copywriters who listened to the soundfile through to the end. Allowing us to find our new teammate in their own world.
List the results (20% of vote)
We found our “meticulous” copywriter to join our team.