BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER.
| Title | BUTTERFLY COACH - YOUR MOST PERSONAL TRAINER. |
| Brand | BF COACH GMBH & CO. KG |
| Product/Service | BUTTERFLY COACH |
| Category |
A06. Overall Aesthetic Design |
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Entrant
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SERVICEPLAN GERMANY Munich, GERMANY
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Idea Creation
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SERVICEPLAN GERMANY Munich, GERMANY
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Production
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NEVEREST München, GERMANY
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Production 2
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ATLANT DEVELOPMENT Landshut, GERMANY
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Production 3
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STUDIO LAURINSOARES Munich, GERMANY
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Additional Company
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PLAN.NET Munich, GERMANY
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Additional Company 2
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MEDIAPLUS Munich, GERMANY
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Credits
| Alexander Schill |
SERVICEPLAN GERMANY |
Global Chief Creative Officer |
| Markus Maczey |
PLAN.NET |
Managing Director |
| Richard Wegele |
PLAN.NET |
Creative Director |
| Friederike Froehlich |
PLAN.NET |
Senior Copywriter/Concept |
| Alexander Kneifel |
PLAN.NET |
Junior UX/UI Designer |
| Philipp Stremlau |
PLAN.NET |
Junior Copywriter |
| Oliver Bruckner |
PLAN.NET |
Managing Director |
| Marina Ludwig |
PLAN.NET |
Senior Account Manager |
| Jonas Heitzer |
PLAN.NET |
Creative Coder |
| Emanuele Fino |
PLAN.NET |
Director Strategic Buying |
| Marco Dinoto |
PLAN.NET |
Trainee Account Management |
| Dominik Prexl |
PLAN.NET |
Junior Art Director |
| Helena Mertig |
PLAN.NET |
Senior Digital Producer |
| Christian Goeschl |
PLAN.NET |
Digital Producer |
| Sandy Mehner |
PLAN.NET |
Junior Screen Designer |
| Linda Hettinger |
PLAN.NET |
Junior Experience Concepter |
| Laura Bergler |
PLAN.NET |
Intern Copy |
| Tobias Mayer |
PLAN.NET |
Executive Creative Director |
| Nicolas Holtzmeyer |
PLAN.NET |
Senior Account Manager |
| Nicole Ostermeier |
NEVEREST |
Postproducer |
| Roman Prochnow |
NEVEREST |
Producer |
| Dennis Bono |
MEDIAPLUS |
General Manager |
Describe the creative idea
We developed a fitness app for people that don’t believe in fitness Apps. A digital personal trainer that gets to know every user individually – and uses fun and functional design to keep them motivated.
Smart data guarantees that no two workouts are ever the same. And choses the perfect exercises based on your goals, your feedback and over 50 other parameters. Butterfly Coach adapts to your needs. Just like a real personal trainer. But as an app with a bold design that sets new standards.
The app works like a chat between friends. Your coach is there for you 24/7. Challenges you. Learns from you and gives you tips and rewards you with points and trophies. You get everything you need via direct message, exactly when you need it. That makes the user experience feel very intuitive. And helps you make better decisions for yourself every day.
Describe the execution
To make the user experience of Butterfly Coach truly unique, we used smart data, a new kind of user interaction and bold and innovative UX design.
The app asks for the fitness goals of the user and can adapt and learn along the way. To do that, our AI analyses data from the individual user and the whole community as well. For every new workout, strength and relaxation exercises and nutrition tips are individually selected for each user
The user interacts with Butterfly Coach through an innovative Personal Trainer Chatbot. That way, a virtual coach is there for the user 24/7 and provides motivation, tips and ideas for a healthier lifestyle whenever they are needed.
Our design is bold, fun, and breaks conventions to create an unseen, engaging experience for the user. Vibrant colors and gradients do away with the neutral, monochrome design of our competitors. And transport the energy a fitness app really deserves.
Interactive elements in the app help users to reach their goals playfully and stay motivated for the long term. Experience points can be collected by working out, partaking in weekly challenges, answering quizzes correctly and more. Over time, users reach new levels and unlock the most beautiful trophies on the market.