GIGATV SNEAKY PREVIEW

TitleGIGATV SNEAKY PREVIEW
BrandVODAFONE
Product/ServiceVODAFONE GIGATV
Category B01. UX & Journey Design
Entrant JUNG VON MATT Hamburg, GERMANY
Idea Creation JUNG VON MATT Hamburg, GERMANY
Production SUXEEDO Berlin, GERMANY
Credits
Name Company Position
Jens Pfau Jung von Matt Executive Creative Director
Robert Andersen Jung von Matt Executive Creative Director
Alexander Norvilas Jung von Matt Creative Director
Henning Müller-Dannhausen Jung von Matt Creative Director
Lars Wippermann Jung von Matt Copywriter
René Requardt Jung von Matt Client Service Director
Meral Senne Jung von Matt Senior Projectmanager

Describe the creative idea

People spend 16 minutes on deciding what to watch on either streaming services or linear television. That is a lot of time they don’t actually spend an entertainment itself. Vodafone GigaTV has a cross-platform search- and recommendation function that saves users exactly this time by recommending them entertainment based on their daily watching behavior. To proof GigaTVs advantages to non-users we made the feature experienceable in Googles search bar which does pretty much the same job as GigaTVs recommendation-engine and make our ad experience already to the user experience of GigaTV.

Describe the execution

To get into Googles Search bar we analyzed the monthly trending keywords regarding entertainment and then infused Googles auto suggestion algorithm with the proper GigaTV answers. With our customers help and search-engine-optimization we were able to make GigaTVs entertainment suggestions visible to everybody searching Google for entertainment. And making our ad experience the user experience. Keywords like “beste filme”, “Stranger Things” and “serien auf” led users to their awaited answer – but recommended by Vodafone GigaTV. Just like the actual GigaTV Box would do. But not only this. Users were also directly led to our product page and saw what they just experienced.