9.58 SECONDS - THE WORLD'S FASTEST ANNUAL REPORT
| Title | 9.58 SECONDS - THE WORLD'S FASTEST ANNUAL REPORT |
| Brand | PUMA |
| Product/Service | PUMA ANNUAL REPORT |
| Category |
B01. UX & Journey Design |
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Entrant
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PUBLICIS PIXELPARK Hamburg, GERMANY
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Idea Creation
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PUBLICIS PIXELPARK Hamburg, GERMANY
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Production
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PUBLICIS PIXELPARK Hamburg, GERMANY
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Credits
| Timm Weber |
Publicis Pixelpark |
Chief Creative Officer |
| Bernhard Tikale |
Publicis Pixelpark |
Executive Creative Director |
| Eike Fietje |
Publicis Pixelpark |
Creative Director |
| Joshua Mackowiak |
Publicis Pixelpark |
Creative Director |
| Reinhard Sorger |
Publicis Pixelpark |
Creative Director |
| Pascal Ehrenberg |
Publicis Pixelpark |
Art Director |
| Stefan Neumaier |
Publicis Pixelpark |
Creative Director Motion |
| Dietmar Birner |
Publicis Pixelpark |
Senior Interactive Developer |
| Timo Seitz |
Publicis Pixelpark |
Senior Art Director Motion |
| Marilyn del’Antonio |
Publicis Pixelpark |
Senior Account Manager |
Describe the creative idea
Introducing the worlds fastest annual report. 240 Pages in 9,58 seconds. The 100 meter World Record of Usain Bolt.
Describe the execution
The "fastest annual report in the world" combines facts with brand image and presents an interactive online report. While brand ambassador Usain Bolt sprints across the pages in world record time.