| Title | ECHOS |
| Brand | UBISOFT |
| Product/Service | TE DIVISION 2 |
| Category |
C01. Editorial |
|
Entrant
|
DDB PARIS, FRANCE
|
|
Idea Creation
|
DDB PARIS, FRANCE
|
|
Production
|
MAKEMEPULSE Paris, FRANCE
|
|
Production 2
|
PRESS PLAY ON TAPE Paris, FRANCE
|
Credits
| Alexander Kalchev |
DDB Paris |
Executive Creative Director |
| Jenna Haugmard |
DDB Paris |
Art Director |
| Jean Weessa |
DDB Paris |
Art Director |
| Julien Kosowski |
DDB Paris |
Copywriter |
| Marie-Elise Archambaud |
DDB Paris |
Agency Supervisor |
| Quentin Grimal |
DDB Paris |
Agency Supervisor |
| Carole Gourevitch |
DDB Paris |
Agency Supervisor |
| Alban 404 - |
- |
Resident Gamer |
| Geoffroy Sardin |
Ubisoft |
Senior Vice President Sales and Marketing |
| Guillaume CARMONA |
Ubisoft |
Marketing Director |
| Cedrick Delmas |
Ubisoft |
Advertiser Supervisor |
| Sébastien Ratto |
Ubisoft |
Advertiser Supervisor |
| Alexandre Guenounou |
Ubisoft |
Advertiser Supervisor |
| Nicolas Rajabaly |
makemepulse |
Producer |
| Julien Rault |
makemepulse |
Producer |
| Grégory Bruneau |
Ubisoft |
Producer |
| Loic Bénart |
Studio Press Play On Tape |
Sound Producer |
Describe the creative idea
In the game The Division 2, the world has collapsed.
A smallpox hybrid virus has decimated a great part of mankind.
Every source of information is shut down.
To immerse players in this post apocalyptic world, we developed a chatbot on messenger, using geo-localization, and native AR Technology. We called it ECHO. 50 A.R Stories linked to site-specific locations such as restaurants, schools or banks. Each story let you be the witness of what could have happened in your neighbourhood if The Division 2 events became true.
Describe the execution
We developed a chatbot on messenger, using geo-localization, and native AR Technology built-in Facebook Camera. We wrote and recorded dialogues with 10 actors and made AR scenes of 50 stories taking place in locations which exist in every city : Banks, schools, pet store, churches, stores, etc. By using a webview that loaded a map, players were able to navigate to the nearest locations, and play AR Stories in their neighboorhood. Discovering Echos unlocked rewards that players were able to use in-game to ensure their survival.