|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Idea Creation Company
|
Location |
Award
|
|
A01 Fast Moving Consumer Goods
|
STREET-VET
PURINA
VETERINARY DIET |
McCANN PARIS
|
FRANCE |
McCANN PARIS
|
FRANCE |
Short List |
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY
THE TAMPON BOOK |
SCHOLZ & FRIENDS Berlin
|
GERMANY |
SCHOLZ & FRIENDS
Berlin
|
GERMANY |
Gold
|
|
A03 Durable Consumer Goods including Automotive
|
VOLTS BY VOLVO
VOLVO
VOLVO |
FAMOUSGREY BRUSSELS
|
BELGIUM |
FAMOUSGREY BRUSSELS
|
BELGIUM |
Bronze
|
SEEN BY TRÉCA
ADOVA
MATRESS |
SID LEE Paris
|
FRANCE |
SID LEE
Paris
|
FRANCE |
Short List |
|
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
|
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Silver
|
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON |
McCANN Tel Aviv
|
ISRAEL |
McCANN
Tel Aviv
|
ISRAEL |
Silver
|
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL) |
OGILVY GERMANY Frankfurt
|
GERMANY |
OGILVY GERMANY
Frankfurt
|
GERMANY |
Short List |
MIND THE GAP
BERLINER VERKEHRSBETRIEBE
BVG-FRAUENTICKET (WOMEN'S TICKET) |
SERVICEPLAN GERMANY Munich
|
GERMANY |
SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
|
GERMANY |
Bronze
|
|
A06 Consumer Services/Business to Business
|
UBERTOYS
UBER
UBER |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Bronze
|
|
A07 Not-for-profit / Charity / Governemt
|
PAY IT FORWARD
THE BIG ISSUE
THE BIG ISSUE |
FCB INFERNO London
|
UNITED KINGDOM |
FCB INFERNO
London
|
UNITED KINGDOM |
Bronze
|
MY CARER
ALZHEIMER'S SOCIETY
ALZHEIMER'S SOCIETY |
MRM//McCANN Frankfurt
|
GERMANY |
McCANN LONDON
Frankfurt
MRM//McCANN
|
UNITED KINGDOM
GERMANY |
Short List |
|
A08 Corporate Social Responsibility (CSR) / Corporate Image
|
#TAKEMEMEHOME
PEDIGREE® / MARS LLC
PEDIGREE® THE ADOPTION DRIVE |
BBDO Moscow
|
RUSSIA |
BBDO
Moscow
|
RUSSIA |
Short List |
|
B01 Mailing
|
ABBEY ROAD
VOLKSWAGEN
AUTOMOTIVE |
NORD DDB Stockholm
|
SWEDEN |
NORD DDB
Stockholm
|
SWEDEN |
Short List |
|
B02 Use of Ambient Media: Small Scale
|
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Gold
|
|
B03 Use of Ambient Media: Large Scale
|
UBERTOYS
UBER
UBER |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Silver
|
#SAYYESTOEUROPE
LUFTHANSA
LUFTHANSA |
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg
|
GERMANY |
KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
|
GERMANY |
Short List |
|
B05 Use of Print / Outdoor
|
#FRANCEACCESSIBLE
FRANCE HANDICAP APF
Handicap accessibility |
APF FRANCE HANDICAP Paris
|
FRANCE |
BRAND STATION
Paris
|
FRANCE |
Short List |
VISIT XBOX: THE BIRTH OF GAMING TOURISM
MICROSOFT
XBOX ONE X ENHANCED |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
|
UNITED KINGDOM |
Short List |
THE ESPORT MENU
MCDONALD'S
MCDONALD'S |
NORD DDB Copenhagen
|
DENMARK |
NORD DDB
Copenhagen
|
DENMARK |
Short List |
|
B06 Use of Technology
|
MY CARER
ALZHEIMER'S SOCIETY
ALZHEIMER'S SOCIETY |
MRM//McCANN Frankfurt
|
GERMANY |
McCANN LONDON
Frankfurt
MRM//McCANN
|
UNITED KINGDOM
GERMANY |
Short List |
|
C01 Use of Social/ Digital Platforms
|
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Bronze
|
NOT A BOOMERANG
BITE BACK
ANIMAL RIGHTS ORGANISATION |
FAMOUSGREY BRUSSELS
|
BELGIUM |
FAMOUSGREY BRUSSELS
|
BELGIUM |
Short List |
LOFI BEATS SUICIDE
VICE UK
VICE UK |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
Reading
COLLEGE MUSIC
|
UNITED KINGDOM |
Short List |
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS
FIRST AID |
TRY REKLAME Oslo
|
NORWAY |
TRY REKLAME
Oslo
|
NORWAY |
Short List |
|
C02 Use of Mobile & Devices
|
UBERTOYS
UBER
UBER |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Short List |
MY CARER
ALZHEIMER'S SOCIETY
ALZHEIMER'S SOCIETY |
MRM//McCANN Frankfurt
|
GERMANY |
McCANN LONDON
Frankfurt
MRM//McCANN
|
UNITED KINGDOM
GERMANY |
Short List |
|
C03 Real-time Response
|
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL) |
OGILVY GERMANY Frankfurt
|
GERMANY |
OGILVY GERMANY
Frankfurt
|
GERMANY |
Short List |
|
C04 Co-creation & User Generated Content
|
CRAFT A WESTERN WHOPPER
BURGER KING
HAMBURGER |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Short List |
#ALL41
DAZN
DAZN |
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg
|
GERMANY |
KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
|
GERMANY |
Short List |
|
D02 Data-driven Targeting
|
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL)
DEUTSCHE BAHN (GERMAN RAIL) |
OGILVY GERMANY Frankfurt
|
GERMANY |
OGILVY GERMANY
Frankfurt
|
GERMANY |
Silver
|
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS
FIRST AID |
TRY REKLAME Oslo
|
NORWAY |
TRY REKLAME
Oslo
|
NORWAY |
Short List |
|
E02 Launch / Re-launch
|
REFURBISHED TWEETS
BACK MARKET
BACK MARKET |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Gold
|
MY LIFE AS A NPC
UBISOFT
ASSASSIN'S CREED |
DDB PARIS
|
FRANCE |
DDB PARIS
|
FRANCE |
Bronze
|
|
F01 Integrated Campaign Led by Direct
|
THISABLES
IKEA
DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON |
McCANN Tel Aviv
|
ISRAEL |
McCANN
Tel Aviv
|
ISRAEL |
Silver
|
|
G02 Challenger Brand
|
VOLTS BY VOLVO
VOLVO
VOLVO |
FAMOUSGREY BRUSSELS
|
BELGIUM |
FAMOUSGREY BRUSSELS
|
BELGIUM |
Short List |
SOUVENIRS DE PARIS
CENTRE POMPIDOU
CENTRE POMPIDOU |
MARCEL Paris
|
FRANCE |
MARCEL
Paris
|
FRANCE |
Bronze
|
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE
PERFUME |
OGILVY Paris
|
FRANCE |
OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
|
FRANCE |
Bronze
|
|
G04 Social Behaviour & Cultural Insight
|
REFURBISHED TWEETS
BACK MARKET
BACK MARKET |
BETC Paris
|
FRANCE |
BETC
Paris
|
FRANCE |
Silver
|
50/50
BURGER KING
PLANBASED BURGERS |
INGO Stockholm
|
SWEDEN |
INGO
Stockholm
|
SWEDEN |
Short List |
I (DIS)OWN MY CHILD
‘DA SE ZNA’ LGBT+NGO
‘DA SE ZNA’ LGBT+NGO |
McCANN BELGRADE
|
SERBIA |
McCANN BELGRADE
|
SERBIA |
Short List |
LOFI BEATS SUICIDE
VICE UK
VICE UK |
McCANN LONDON
|
UNITED KINGDOM |
McCANN LONDON
Reading
COLLEGE MUSIC
|
UNITED KINGDOM |
Short List |
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY
THE TAMPON BOOK |
SCHOLZ & FRIENDS Berlin
|
GERMANY |
SCHOLZ & FRIENDS
Berlin
|
GERMANY |
Grand Prix
|
DZE_GEORGIAN PROJECT
AMERICAN FRIENDS OF GEORGIA
DZEGVI SHELTER |
WINDFOR'S Tbilisi
|
GEORGIA |
WINDFOR'S
Tbilisi
|
GEORGIA |
Short List |
ADDRESS POINT - POINTING A WAY BACK HOME FOR IRELAND'S HOMELESS
AN POST
ADDRESS POINT |
WUNDERMAN THOMPSON Dublin
|
IRELAND |
JWT FOLK
Dublin
|
IRELAND |
Bronze
|
|
G05 Breakthrough on a Budget
|
CARDS OF ACKNOWLEDGEMENT
MISCARRIAGE ASSOCIATION
MISCARRIAGE ASSOCIATION CARDS OF ACKNOWLEDGEMENT |
MRM//McCANN London
|
UNITED KINGDOM |
MRM//McCANN
London
|
UNITED KINGDOM |
Short List |
SEEN BY TRÉCA
ADOVA
MATRESS |
SID LEE Paris
|
FRANCE |
SID LEE
Paris
|
FRANCE |
Bronze
|