Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY
A02 Healthcare
SAVE YOUR FATHER'S DAY
DANISH CANCER SOCIETY / AWARENESS-CAMPAIGN
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
A03 Durable Consumer Goods including Automotive
THE BOOK OF #BELGIANROADS
MITSUBISHI / SUV'S
LDV UNITED Antwerp BELGIUM
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
ABOUT YOUR CHOICE
ABOUT YOU / ABOUT YOU
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY
ONE HELL OF A BOOK
COPENHELL / COPENHELL
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK
TALLINN HOLIDAY ALBUM
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND
SOFFA SANS
IKEA UK / SOFA BUILD TOOL
PROXIMITY LONDON UNITED KINGDOM
A07 Not-for-profit / Charity / Governemt
BLOOD TATTOO
FINNISH RED CROSS BLOOD SERVICE / BLOOD DONATION
TBWA\HELSINKI FINLAND
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY
POLLUTION D'AVRIL
SEA SHEPHERD / SEA SHEPHERD FRANCE
AZILIS Paris FRANCE
A08 Corporate Social Responsibility (CSR) / Corporate Image
#SAYYESTOEUROPE
LUFTHANSA / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY
THE NATIONAL PHISHING
ORANGE / ORANGE CYBERDÉFENSE
HAVAS Paris FRANCE
B01 Mailing
SAVE YOUR FATHER'S DAY
DANISH CANCER SOCIETY / AWARENESS-CAMPAIGN
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
BEWARE OF BOTS
SKILLBOX / "UX DESIGN." ONLINE COURSE BY SKILLBOX & MICHAEL JANDA
POSSIBLE MOSCOW RUSSIA
B02 Use of Ambient Media: Small Scale
OUR SEA
BLOKNOT ANAPA / BLOKNOT ANAPA
POSSIBLE MOSCOW RUSSIA
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY
B03 Use of Ambient Media: Large Scale
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY
RESTAURANT 1:1
IRMA / IRMA'S TO-GO
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
B04 Use of Broadcast
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE / CHARITY
CLM BBDO Paris FRANCE
B05 Use of Print / Outdoor
SAVE YOUR FATHER'S DAY
DANISH CANCER SOCIETY / AWARENESS-CAMPAIGN
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK
TALLINN HOLIDAY ALBUM
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND
THE INCLUSIVE BEER AD
JUPILER / BEER
BBDO BELGIUM Brussels BELGIUM
MADE IN FUKUSHIMA
METER GROUP / ENVIRONMENTAL TECHNOLOGY
SERVICEPLAN GERMANY Munich GERMANY
B06 Use of Technology
BEWARE OF BOTS
SKILLBOX / "UX DESIGN." ONLINE COURSE BY SKILLBOX & MICHAEL JANDA
POSSIBLE MOSCOW RUSSIA
C01 Use of Social/ Digital Platforms
ABOUT YOUR CHOICE
ABOUT YOU / ABOUT YOU
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY
WHEN THE INTERNET IS DOWN
BOUYGUES TELECOM / BOUYGUES TELECOM
BETC Paris FRANCE
THE WORLD'S FIRST COMEDY SHOW ON WHATSAPP
TELEKOM DEUTSCHLAND GMBH / MAGENTATV
DDB BERLIN GERMANY
I PROTECT NATURE
WWF / WWF
HAVAS Paris FRANCE
C03 Real-time Response
THE PLASTIC ISSUE
PLASTIC CHANGE / PLASTIC CHANGE
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK
C04 Co-creation & User Generated Content
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY
YOUR ORANGE AD
ORANGE / LOVE DUO
ORANGE Brussels BELGIUM
POLLUTION D'AVRIL
SEA SHEPHERD / SEA SHEPHERD FRANCE
AZILIS Paris FRANCE
E02 Launch / Re-launch
THE LEGENDARY TOUR
PIAS RECORDS / CHANCE
MORTIERBRIGADE Brussels BELGIUM
F01 Integrated Campaign Led by Direct
THE NATIONAL PHISHING
ORANGE / ORANGE CYBERDÉFENSE
HAVAS Paris FRANCE
G01 Local Brand
THE FANAGER
GAIS / SEASON TICKETS FOR FOOTBALL TEAM GAIS
MILK Gothenburg SWEDEN
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING / THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY
G02 Challenger Brand
SAVE FOR AWARDS. THE UNDERCOVER RECRUITMENT AD
INNOCEAN BERLIN / RECRUITMENT
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY
G03 Single Market Campaign
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING / THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY
G04 Social Behaviour & Cultural Insight
MARTINE AND HER CONFUSED GRANDPA
BELGIAN ALZHEIMER LEAGUE / BOOK FOR YOUNG CHILDREN
ALZHEIMER LIGA VLAANDEREN Turnhout BELGIUM
FAKE ROMANI EXPERIMENT
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) / DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE)
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) Helsinki FINLAND
TALLINN HOLIDAY ALBUM
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND
BLOOD TATTOO
FINNISH RED CROSS BLOOD SERVICE / BLOOD DONATION
TBWA\HELSINKI FINLAND
THE FANAGER
GAIS / SEASON TICKETS FOR FOOTBALL TEAM GAIS
MILK Gothenburg SWEDEN
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY
THE ESPORT MENU
MCDONALD'S / MCDONALD'S
NORD DDB Copenhagen DENMARK
#MOVEFOREQUALITY
UNESCO & PLAY MAGNUS AS / EQUALITY AWARENESS CAMPAIGN
BBDO Düsseldorf GERMANY
G05 Breakthrough on a Budget
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY
FAKE ROMANI EXPERIMENT
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) / DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE)
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) Helsinki FINLAND