#TRUMPSTINKS

Title#TRUMPSTINKS
Brand#TRUMPSTINKS
Category B02. Use of Ambient Media: Small Scale
Product/Service#TRUMPSTINKS
Entrant LUCKY GENERALS London, UNITED KINGDOM
Idea Creation LUCKY GENERALS London, UNITED KINGDOM
Production LUCKY GENERALS London, UNITED KINGDOM
Credits
Name Company Position
Lucky Generals Lucky Generals Lucky Generals Lucky Generals

Why is this work relevant for Direct?

It's a march against Donald Trump, and everything he stands for, during his visit to London.

Background

“There are a lot of reasons people despise Donald Trump. From locking up children to feeling up women, there is one thing everyone on that march will agree on: #TrumpStinks. Which is why, ahead of his visit, we’ve made thousands of masks to protect the people of the UK against Trump and his toxic hot air. This campaign has no affiliation to any organisation or brand, we just wanted to help people make their views known.”

Describe the creative idea (30% of vote)

Anyone wanting to get invovled prior to the anti-Trump March on 4th June can simply visit www.trumpstinks.com and order free #TrumpStinks gas masks, #TrumpStinks hazmat suits and #TrumpStinks stickers to wear on the march to demonstrate their disrespect. As well as the website the team will be handing out masks to local businesses surrounding the protest route. On the day of the march itself, more masks will be given out and celebrities and protestors will be asked to tweet their pics of support with the #TrumpStinks Hashtag. There will also be sponsored social posts promoting the website.

Describe the strategy (20% of vote)

A disgruntled group have created a cheeky initiative called #TrumpStinks, to protest the US President’s visit to the capital.

Describe the execution (20% of vote)

The group claims that “Britons need to protect themselves from the President’s poison” so it is offering free face masks and boiler suits, emblazoned with the message #TrumpStinks. Anyone wanting to get invovled prior to the anti-Trump March on 4th June can simply visit www.trumpstinks.com and order free #TrumpStinks gas masks, #TrumpStinks hazmat suits and #TrumpStinks stickers to wear on the march to demonstrate their disrespect. As well as the website the team will be handing out masks to local businesses surrounding the protest route. On the day of the march itself, more masks will be given out and celebrities and protestors will be asked to tweet their pics of support with the #TrumpStinks Hashtag. There will also be sponsored social posts promoting the website.

List the results (30% of vote)

We gave out over 10,000 masks over 5 days We had major PR coverage from: the Guardian, Buzz Feed, BBC News, CNN, Sky News, Daily Mirror and thousands of twitter followers