Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
E02 Launch / Re-launch
CARE WHILE YOU CARE
PINK RIBBON / CARE WHILE YOU CARE SHOWER AND BODY LOTION LINE
MEDIAMONKS Hilversum THE NETHERLANDS DDB DÜSSELDORF
GERMANY
PAY WITH A STORY
THE JEWISH MUSEUM / THE JEWISH MUSEUM
M&C SAATCHI Stockholm SWEDEN M&C SAATCHI
Stockholm
SWEDEN
F01 Integrated Campaign Led by Direct
THE NATIONAL PHISHING
ORANGE / ORANGE CYBERDÉFENSE
HAVAS Paris FRANCE HAVAS
Paris
FRANCE
THE PUNCHING DOOR TOUR
CVI / VEHICLES
CVI Kortenberg BELGIUM DDB BRUSSELS
BELGIUM
ABBEY ROAD
VOLKSWAGEN / AUTOMOTIVE
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Silver
G01 Local Brand
THE FANAGER
GAIS / SEASON TICKETS FOR FOOTBALL TEAM GAIS
MILK Gothenburg SWEDEN MILK
Gothenburg
SWEDEN
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING / THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
ARBOGA BEERPACK
ARBOGA BREWERY / ARBOGA ORIGINAL
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN
G02 Challenger Brand
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Bronze
SAVE FOR AWARDS. THE UNDERCOVER RECRUITMENT AD
INNOCEAN BERLIN / RECRUITMENT
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE
Berlin
GERMANY
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
Short List
BOSCH IXOISM
ROBERT BOSCH POWER TOOLS / BOSCH IXO
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
CODE SCHOOL LAUNCH HIVE HELSINKI
HIVE HELSINKI / HIVE HELSINKI CODE SCHOOL
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE
Bronze
MAURTEN UNOFFICIAL
MAURTEN / MAURTEN UNOFFICIAL
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
G03 Single Market Campaign
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING / THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
THE NATIONAL DEBATE
LEFFE / LEFFE
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
THE SILENT DRIVE-THRU
BURGER KING / MOBILE APP
SUPERSON Helsinki FINLAND SUPERSON
Helsinki
FINLAND
THEIR STORY IS MY STORY
URGENCE HOMOPHOBIE / MUSIC VIDEO
FF PARIS FRANCE FF PARIS
FRANCE
#ALL41
DAZN / DAZN
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY
G04 Social Behaviour & Cultural Insight
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE
Silver
THE ESPORT MENU
MCDONALD'S / MCDONALD'S
NORD DDB Copenhagen DENMARK NORD DDB
Copenhagen
DENMARK
THE FANAGER
GAIS / SEASON TICKETS FOR FOOTBALL TEAM GAIS
MILK Gothenburg SWEDEN MILK
Gothenburg
SWEDEN
FAKE ROMANI EXPERIMENT
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) / DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE)
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) Helsinki FINLAND TBWA\HELSINKI
FINLAND
#MOVEFOREQUALITY
UNESCO & PLAY MAGNUS AS / EQUALITY AWARENESS CAMPAIGN
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL
TURKEY
MARTINE AND HER CONFUSED GRANDPA
BELGIAN ALZHEIMER LEAGUE / BOOK FOR YOUNG CHILDREN
ALZHEIMER LIGA VLAANDEREN Turnhout BELGIUM PUBLICIS BRUSSELS
BELGIUM
TALLINN HOLIDAY ALBUM
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND FINAVIA
Vantaa
TBWA\HELSINKI
FINLAND
BLOOD TATTOO
FINNISH RED CROSS BLOOD SERVICE / BLOOD DONATION
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
DZE_GEORGIAN PROJECT
AMERICAN FRIENDS OF GEORGIA / DZEGVI SHELTER
WINDFOR'S Tbilisi GEORGIA WINDFOR'S
Tbilisi
GEORGIA
Short List
THE LAGOM COLLECTION
IKEA UK / FURNITURE (VARIOUS)
PROXIMITY LONDON UNITED KINGDOM PROXIMITY LONDON
UNITED KINGDOM
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY / THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Grand Prix
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
#CRASHTAG - HOW FRIENDS SAVE FRIENDS FROM DEADLY ACCIDENTS
DEUTSCHE VERKEHRSWACHT E.V. / ROAD SAFETY
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
THE NATIONAL DEBATE
LEFFE / LEFFE
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
THE "GEGEN BRAUNE FLASCHEN"-BOTTLE
BECK’S / BECK’S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE SILENT DRIVE-THRU
BURGER KING / MOBILE APP
SUPERSON Helsinki FINLAND SUPERSON
Helsinki
FINLAND
POLITICAL TINDER
IR MAGAZINE / IR MAGAZINE
McCANN RIGA Riga LATVIA McCANN RIGA
Riga
LATVIA
TELEKOM'S WORST-TARGETED CAMPAIGN EVER
MAGYAR TELEKOM / TELEKOM ELECTRONIC BEATS
MITO Budapest HUNGARY MITO
Budapest
HUNGARY
VOICELESS WOMEN
NEW LIVES + 10 NGO'S / INFORMATIVE CAMPAIGN
UITCH ISCRATCH Copenhagen DENMARK NO SLEEP
Copenhagen
DENMARK
ADDRESS POINT - POINTING A WAY BACK HOME FOR IRELAND'S HOMELESS
AN POST / ADDRESS POINT
WUNDERMAN THOMPSON Dublin IRELAND JWT FOLK
Dublin
IRELAND
Bronze
NULLA PUO FERMARCI (STOP AT NOTHING)
NIKE / NIKE
ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
I (DIS)OWN MY CHILD
‘DA SE ZNA’ LGBT+NGO / ‘DA SE ZNA’ LGBT+NGO
McCANN BELGRADE SERBIA McCANN BELGRADE
SERBIA
Short List
LOFI BEATS SUICIDE
VICE UK / VICE UK
McCANN LONDON UNITED KINGDOM McCANN LONDON
Reading
COLLEGE MUSIC
UNITED KINGDOM
Short List
50/50
BURGER KING / PLANBASED BURGERS
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
FIFTY | FIFTY
WHITEAWAY GROUP / TRETTI
THE&PARTNERSHIP STOCKHOLM SWEDEN THE&PARTNERSHIP STOCKHOLM
SWEDEN
IKEA. NO LONGER KIDS ROOM
IKEA / IKEA GOODS FOR NO LONGER KIDS
INSTINCT Moscow RUSSIA INSTINCT
Moscow
RUSSIA
UPDATED CLASSICS
CAMPOFRÍO / SNACK´IN CAMPOFRÍO
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN