Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE
GET STREET
BACARDI / GET27
DARE.WIN Paris FRANCE
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THE LAGOM COLLECTION
IKEA UK / FURNITURE (VARIOUS)
PROXIMITY LONDON UNITED KINGDOM
RENT A FINN
BUSINESS FINLAND / VISIT FINLAND / DESTINATION FINLAND
SEK | PART OF GREY Helsinki FINLAND
THE SILENT DRIVE-THRU
BURGER KING / MOBILE APP
SUPERSON Helsinki FINLAND
CALIFORNIA STAYS
VOLKSWAGEN / VOLKSWAGEN CALIFORNIA
BELONG AGENCY Copenhagen DENMARK
A05 Media / Entertainment
THE CANCER COVER
KK / KK MAGAZINE
TRY REKLAME Oslo NORWAY
A06 Consumer Services/Business to Business
THE CURIOSITY CLICK
BRIGHTFISH / MEDIA SERVICES
LUCY Brussels BELGIUM
A07 Not-for-profit / Charity / Governemt
#CRASHTAG - HOW FRIENDS SAVE FRIENDS FROM DEADLY ACCIDENTS
DEUTSCHE VERKEHRSWACHT E.V. / ROAD SAFETY
JUNG VON MATT Hamburg GERMANY
CARDS OF ACKNOWLEDGEMENT
MISCARRIAGE ASSOCIATION / MISCARRIAGE ASSOCIATION CARDS OF ACKNOWLEDGEMENT
MRM//McCANN London UNITED KINGDOM
MUSIC FOR MEMORY CARDS
GREETZ & ALZHEIMER NEDERLAND / CARDS
DDB UNLIMITED Amsterdam THE NETHERLANDS
VOICELESS WOMEN
NEW LIVES + 10 NGO'S / INFORMATIVE CAMPAIGN
UITCH ISCRATCH Copenhagen DENMARK
A08 Corporate Social Responsibility (CSR) / Corporate Image
THE PHONE CONDOM
BEN / TELECOM
DDB UNLIMITED Amsterdam THE NETHERLANDS
B01 Mailing
CARDS OF ACKNOWLEDGEMENT
MISCARRIAGE ASSOCIATION / MISCARRIAGE ASSOCIATION CARDS OF ACKNOWLEDGEMENT
MRM//McCANN London UNITED KINGDOM
MUSIC FOR MEMORY CARDS
GREETZ & ALZHEIMER NEDERLAND / CARDS
DDB UNLIMITED Amsterdam THE NETHERLANDS
B03 Use of Ambient Media: Large Scale
THE NATIONAL DEBATE
LEFFE / LEFFE
BBDO BELGIUM Brussels BELGIUM
STREET-VET
PURINA / VETERINARY DIET
McCANN PARIS FRANCE
IAMAZONIA
GREENPEACE / CLIMATE & BIODIVERSITY
DUVAL GUILLAUME Brussels BELGIUM
B04 Use of Broadcast
SIREN TEST
AMNESTY INTERNATIONAL / RADIO COMMERCIAL (AUDIO ONLY)
AMNESTY INTERNATIONAL Zurich SWITZERLAND
B05 Use of Print / Outdoor
BLACK MIRROR NEWS
NETFLIX / BLACK MIRROR SERIE
DARE.WIN Paris FRANCE
THE CANCER COVER
KK / KK MAGAZINE
TRY REKLAME Oslo NORWAY
B06 Use of Technology
THE SMASH-PROOF GUITAR
SANDVIK GROUP / METAL 3D-PRINTING AND MANUFACTURING
FORSMAN & BODENFORS Gothenburg SWEDEN
PUTIN TURNS ON THE RAIN
TV RAIN / TV CHANNEL
VOSKHOD Ekaterinburg RUSSIA
C01 Use of Social/ Digital Platforms
SOFFA SANS
IKEA UK / SOFA BUILD TOOL
PROXIMITY LONDON UNITED KINGDOM
#CRASHTAG - HOW FRIENDS SAVE FRIENDS FROM DEADLY ACCIDENTS
DEUTSCHE VERKEHRSWACHT E.V. / ROAD SAFETY
JUNG VON MATT Hamburg GERMANY
C02 Use of Mobile & Devices
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM
BURGER KING FRANCE - DEMOCRATIC BURGER
BURGER KING FRANCE / FAST FOOD
BUZZMAN Paris FRANCE
C03 Real-time Response
THE "GEGEN BRAUNE FLASCHEN"-BOTTLE
BECK’S / BECK’S
SERVICEPLAN GERMANY Munich GERMANY
KEEP IT CLEAN
RENAULT UK / RENAULT ZOE
PUBLICIS LONDON UNITED KINGDOM
C04 Co-creation & User Generated Content
THE LAGOM COLLECTION
IKEA UK / FURNITURE (VARIOUS)
PROXIMITY LONDON UNITED KINGDOM
E01 Acquisition & Retention
BOSCH IXOISM
ROBERT BOSCH POWER TOOLS / BOSCH IXO
PHILIPP UND KEUNTJE Hamburg GERMANY
E02 Launch / Re-launch
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE
G01 Local Brand
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
McCANN HEALTH London UNITED KINGDOM
G02 Challenger Brand
BOSCH IXOISM
ROBERT BOSCH POWER TOOLS / BOSCH IXO
PHILIPP UND KEUNTJE Hamburg GERMANY
CODE SCHOOL LAUNCH HIVE HELSINKI
HIVE HELSINKI / HIVE HELSINKI CODE SCHOOL
MILTTON Helsinki FINLAND
G03 Single Market Campaign
THE NATIONAL DEBATE
LEFFE / LEFFE
BBDO BELGIUM Brussels BELGIUM
THE SILENT DRIVE-THRU
BURGER KING / MOBILE APP
SUPERSON Helsinki FINLAND
G04 Social Behaviour & Cultural Insight
THE LAGOM COLLECTION
IKEA UK / FURNITURE (VARIOUS)
PROXIMITY LONDON UNITED KINGDOM
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
McCANN HEALTH London UNITED KINGDOM
#CRASHTAG - HOW FRIENDS SAVE FRIENDS FROM DEADLY ACCIDENTS
DEUTSCHE VERKEHRSWACHT E.V. / ROAD SAFETY
JUNG VON MATT Hamburg GERMANY
THE NATIONAL DEBATE
LEFFE / LEFFE
BBDO BELGIUM Brussels BELGIUM
THE "GEGEN BRAUNE FLASCHEN"-BOTTLE
BECK’S / BECK’S
SERVICEPLAN GERMANY Munich GERMANY
THE SILENT DRIVE-THRU
BURGER KING / MOBILE APP
SUPERSON Helsinki FINLAND
POLITICAL TINDER
IR MAGAZINE / IR MAGAZINE
McCANN RIGA Riga LATVIA
TELEKOM'S WORST-TARGETED CAMPAIGN EVER
MAGYAR TELEKOM / TELEKOM ELECTRONIC BEATS
MITO Budapest HUNGARY
VOICELESS WOMEN
NEW LIVES + 10 NGO'S / INFORMATIVE CAMPAIGN
UITCH ISCRATCH Copenhagen DENMARK
G05 Breakthrough on a Budget
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
McCANN HEALTH London UNITED KINGDOM
ECSTASY, A SMELLY BUSINESS
OPENBAAR MINISTERIE / PUBLIC AWARENESS
ROORDA RECLAMEBUREAU Amsterdam THE NETHERLANDS
PUTIN TURNS ON THE RAIN
TV RAIN / TV CHANNEL
VOSKHOD Ekaterinburg RUSSIA