Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
MAURTEN UNOFFICIAL
MAURTEN / MAURTEN UNOFFICIAL
ÅKESTAM HOLST Stockholm SWEDEN
CARE WHILE YOU CARE
PINK RIBBON / CARE WHILE YOU CARE SHOWER AND BODY LOTION LINE
MEDIAMONKS Hilversum THE NETHERLANDS
HALF FULL
COCA-COLA / COCA-COLA
McCANN BUCHAREST ROMANIA
A02 Healthcare
INTERNET'S RESIDENCY EXAM
REGINA MARIA HEALTHCARE NETWORK / PRIVATE HEALTHCARE
McCANN BUCHAREST ROMANIA
A03 Durable Consumer Goods including Automotive
THE PUNCHING DOOR TOUR
CVI / VEHICLES
CVI Kortenberg BELGIUM
ABBEY ROAD
VOLKSWAGEN / AUTOMOTIVE
NORD DDB Stockholm SWEDEN
THE SAFETY CAKE
RENAULT / ROAD SAFETY
MORTIERBRIGADE Brussels BELGIUM
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
50/50
BURGER KING / PLANBASED BURGERS
INGO Stockholm SWEDEN
KITCHEN CRIME SCENE
IKEA / IKEA KITCHENS
IKEA BELGIUM Zaventem BELGIUM
MCDELIVERY STEALTH MENUS
MCDONALD'S / FAST FOOD RESTAURANTS
NORD DDB Stockholm SWEDEN
PAY WITH A STORY
THE JEWISH MUSEUM / THE JEWISH MUSEUM
M&C SAATCHI Stockholm SWEDEN
A05 Media / Entertainment
READY FOR CHAOS? THE GANG IS BACK.
NETFLIX / MONEY HEIST
HEIMAT ACTIVE Berlin GERMANY
A06 Consumer Services/Business to Business
AGENCY BEATS
20SOMETHING (SELF-PROMOTION) / 20SOMETHING
SERVICEPLAN Brussels BELGIUM
A07 Not-for-profit / Charity / Governemt
THE DEFENCE LENS
THE SWEDISH DEFENCE RECRUITMENT AGENCY / THE DEFENCE LENS
REKRYTERINGSMYNDIGHETEN Karlstad SWEDEN
PESTICIDE PORTRAITS
PUBLIC EYE / AWARENESS CAMPAIGN
FREUNDLICHE GRÜSSE Zürich SWITZERLAND
A08 Corporate Social Responsibility (CSR) / Corporate Image
ADDRESS POINT - POINTING A WAY BACK HOME FOR IRELAND'S HOMELESS
AN POST / ADDRESS POINT
WUNDERMAN THOMPSON Dublin IRELAND
B01 Mailing
MCDELIVERY STEALTH MENUS
MCDONALD'S / FAST FOOD RESTAURANTS
NORD DDB Stockholm SWEDEN
B02 Use of Ambient Media: Small Scale
CARE WHILE YOU CARE
PINK RIBBON DEUTSCHLAND / PINK RIBBON CARE WHILE YOU CARE SHOWER GEL & BODY LOTION
DDB DÜSSELDORF GERMANY
#TRUMPSTINKS
#TRUMPSTINKS / #TRUMPSTINKS
LUCKY GENERALS London UNITED KINGDOM
B03 Use of Ambient Media: Large Scale
LIVING OBJECTS
MUSÉE DE LA GRANDE GUERRE / MUSÉE DE LA GRANDE GUERRE
DDB PARIS FRANCE
READY FOR CHAOS? THE GANG IS BACK.
NETFLIX / MONEY HEIST
HEIMAT ACTIVE Berlin GERMANY
B04 Use of Broadcast
BROADCAST FOR BLOOD
RED CROSS ROMANIA / BLOOD DONATION
McCANN BUCHAREST ROMANIA
B05 Use of Print / Outdoor
PESTICIDE PORTRAITS
PUBLIC EYE / AWARENESS CAMPAIGN
FREUNDLICHE GRÜSSE Zürich SWITZERLAND
FEM CURRENCY
PAISLEY / WOMEN'S COLLECTION
MAYD HAMBURG GERMANY
THE CAR KEY TO PUBLIC TRANSPORT
BRUSSELS PUBLIC TRANSPORT / BRUSSELS PUBLIC TRANSPORT
MORTIERBRIGADE Brussels BELGIUM
B06 Use of Technology
AI VERSUS
TV RAIN / TV RAIN SUBSCRIPTION
VOSKHOD Ekaterinburg RUSSIA
THE CAR KEY TO PUBLIC TRANSPORT
BRUSSELS PUBLIC TRANSPORT / BRUSSELS PUBLIC TRANSPORT
MORTIERBRIGADE Brussels BELGIUM
C01 Use of Social/ Digital Platforms
NULLA PUO FERMARCI (STOP AT NOTHING)
NIKE / NIKE
ANALOGFOLK London UNITED KINGDOM
THE UNKNOWN FACE
HISTORIAL DE LA GRANDE GUERRE PÉRONNE / ART INSTALLATION AND A WEBSITE
FF PARIS FRANCE
SPOILER CODES
UBER EATS / UBER EATS
DDB PARIS FRANCE
PERFECT SEARCH
PERFECT FIT / MARS LLC / PERFECT FIT, PET FOOD
BBDO Moscow RUSSIA
C02 Use of Mobile & Devices
STORYTIME
TELEKOM ROMANIA / STORYTIME APP
TELEKOM ROMANIA Bucharest ROMANIA
#ARCTICHOTSPOT
WWF / WWF SNAPCHAT MAP
FF PARIS FRANCE
PICNIC POSITION BLANKET
MCDONALD'S / FAST FOOD RESTAURANTS
NORD DDB Stockholm SWEDEN
DEALERBOT
RESET / REHABILITATION CENTRE
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM
C03 Real-time Response
PROTECT THE LOVE
ZURICH CONNECT / ZURICH CONNECT
STV DDB Milan ITALY
C04 Co-creation & User Generated Content
CO-CREATED NEW YEAR'S CARD
DDB BRUSSELS / CREATIVE AGENCY
DDB BRUSSELS BELGIUM
E02 Launch / Re-launch
CARE WHILE YOU CARE
PINK RIBBON / CARE WHILE YOU CARE SHOWER AND BODY LOTION LINE
MEDIAMONKS Hilversum THE NETHERLANDS
PAY WITH A STORY
THE JEWISH MUSEUM / THE JEWISH MUSEUM
M&C SAATCHI Stockholm SWEDEN
F01 Integrated Campaign Led by Direct
THE PUNCHING DOOR TOUR
CVI / VEHICLES
CVI Kortenberg BELGIUM
ABBEY ROAD
VOLKSWAGEN / AUTOMOTIVE
NORD DDB Stockholm SWEDEN
G01 Local Brand
ARBOGA BEERPACK
ARBOGA BREWERY / ARBOGA ORIGINAL
ABBY PRIEST Stockholm SWEDEN
G02 Challenger Brand
MAURTEN UNOFFICIAL
MAURTEN / MAURTEN UNOFFICIAL
ÅKESTAM HOLST Stockholm SWEDEN
G03 Single Market Campaign
THEIR STORY IS MY STORY
URGENCE HOMOPHOBIE / MUSIC VIDEO
FF PARIS FRANCE
#ALL41
DAZN / DAZN
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY
G04 Social Behaviour & Cultural Insight
NULLA PUO FERMARCI (STOP AT NOTHING)
NIKE / NIKE
ANALOGFOLK London UNITED KINGDOM
FIFTY | FIFTY
WHITEAWAY GROUP / TRETTI
THE&PARTNERSHIP STOCKHOLM SWEDEN
G05 Breakthrough on a Budget
CRAFT A WESTERN WHOPPER
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN
AGENCY BEATS
20SOMETHING (SELF-PROMOTION) / 20SOMETHING
SERVICEPLAN Brussels BELGIUM
PAY WITH A STORY
THE JEWISH MUSEUM / THE JEWISH MUSEUM
M&C SAATCHI Stockholm SWEDEN