Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
G04 Social Behaviour & Cultural Insight
CRIMINAL REVIEWS
PIPER VERLAG / BOOK RELEASE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE WEDDING OF SIRI & ALEXA
VIENNA TOURIST BOARD / VIENNA TOURIST BOARD
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
KFC X SPOTIFY
KFC / FAST FOOD
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
G05 Breakthrough on a Budget
FAKE ROMANI EXPERIMENT
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) / DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE)
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) Helsinki FINLAND TBWA\HELSINKI
FINLAND
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
CARDS OF ACKNOWLEDGEMENT
MISCARRIAGE ASSOCIATION / MISCARRIAGE ASSOCIATION CARDS OF ACKNOWLEDGEMENT
MRM//McCANN London UNITED KINGDOM MRM//McCANN
London
UNITED KINGDOM
Short List
ECSTASY, A SMELLY BUSINESS
OPENBAAR MINISTERIE / PUBLIC AWARENESS
ROORDA RECLAMEBUREAU Amsterdam THE NETHERLANDS ROORDA RECLAMEBUREAU
Amsterdam
THE NETHERLANDS
PUTIN TURNS ON THE RAIN
TV RAIN / TV CHANNEL
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
CRAFT A WESTERN WHOPPER
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
AGENCY BEATS
20SOMETHING (SELF-PROMOTION) / 20SOMETHING
SERVICEPLAN Brussels BELGIUM SERVICEPLAN
Brussels
BELGIUM
PAY WITH A STORY
THE JEWISH MUSEUM / THE JEWISH MUSEUM
M&C SAATCHI Stockholm SWEDEN M&C SAATCHI
Stockholm
SWEDEN
SEEN BY TRÉCA
ADOVA / MATRESS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
Bronze