Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
B06 Use of Technology
THE SMASH-PROOF GUITAR
SANDVIK GROUP / METAL 3D-PRINTING AND MANUFACTURING
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
C01 Use of Social/ Digital Platforms
#CRASHTAG - HOW FRIENDS SAVE FRIENDS FROM DEADLY ACCIDENTS
DEUTSCHE VERKEHRSWACHT E.V. / ROAD SAFETY
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
#TAKEMEMEHOME
PEDIGREE® / MARS LLC / PEDIGREE® THE ADOPTION DRIVE
BBDO Moscow RUSSIA BBDO
Moscow
RUSSIA
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
ABOUT YOUR CHOICE
ABOUT YOU / ABOUT YOU
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY
CRIMINAL REVIEWS
PIPER VERLAG / BOOK RELEASE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
I PROTECT NATURE
WWF / WWF
HAVAS Paris FRANCE HAVAS
Paris
HAVAS PARIS SEVEN
FRANCE
KFC X SPOTIFY
KFC / FAST FOOD
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
LOFI BEATS SUICIDE
VICE UK / VICE UK
McCANN LONDON UNITED KINGDOM McCANN LONDON
Reading
COLLEGE MUSIC
UNITED KINGDOM
Short List
MY LIFE AS A NPC
UBISOFT / ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE
Bronze
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
Short List
NULLA PUO FERMARCI (STOP AT NOTHING)
NIKE / NIKE
ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
PERFECT SEARCH
PERFECT FIT / MARS LLC / PERFECT FIT, PET FOOD
BBDO Moscow RUSSIA BBDO
Moscow
RUSSIA
SOFFA SANS
IKEA UK / SOFA BUILD TOOL
PROXIMITY LONDON UNITED KINGDOM PROXIMITY LONDON
UNITED KINGDOM
SPOILER CODES
UBER EATS / UBER EATS
DDB PARIS FRANCE DDB PARIS
FRANCE
THE UNKNOWN FACE
HISTORIAL DE LA GRANDE GUERRE PÉRONNE / ART INSTALLATION AND A WEBSITE
FF PARIS FRANCE FF PARIS
FRANCE
THE WORLD'S FIRST COMEDY SHOW ON WHATSAPP
TELEKOM DEUTSCHLAND GMBH / MAGENTATV
DDB BERLIN GERMANY DDB BERLIN
GERMANY
WHEN THE INTERNET IS DOWN
BOUYGUES TELECOM / BOUYGUES TELECOM
BETC Paris FRANCE BETC
Paris
FRANCE
C02 Use of Mobile & Devices
#ARCTICHOTSPOT
WWF / WWF SNAPCHAT MAP
FF PARIS FRANCE FF PARIS
FRANCE
BURGER KING FRANCE - DEMOCRATIC BURGER
BURGER KING FRANCE / FAST FOOD
BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
DEALERBOT
RESET / REHABILITATION CENTRE
HAPPINESS BRUSSELS / AN FCB ALLIANCE BELGIUM HAPPINESS BRUSSELS / AN FCB ALLIANCE
Antwerp
MOTHERS AGAINST DRUGS / MOEDERS TEGEN DRUGS
BELGIUM
MY CARER
ALZHEIMER'S SOCIETY / ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY McCANN LONDON
Frankfurt
MRM//McCANN
UNITED KINGDOM
GERMANY
Short List
NOT A BOOMERANG
BITE BACK / ANIMAL RIGHTS ORGANISATION
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
PICNIC POSITION BLANKET
MCDONALD'S / FAST FOOD RESTAURANTS
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
STORYTIME
TELEKOM ROMANIA / STORYTIME APP
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT
Bucharest
ROMANIA
UBERTOYS
UBER / UBER
DDB PARIS FRANCE DDB PARIS
FRANCE
Short List
C03 Real-time Response
I'M SAVING
SATS / FITNESS CHAIN
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY
KEEP IT CLEAN
RENAULT UK / RENAULT ZOE
PUBLICIS LONDON UNITED KINGDOM PUBLICIS LONDON
UNITED KINGDOM
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Short List
PROTECT THE LOVE
ZURICH CONNECT / ZURICH CONNECT
STV DDB Milan ITALY STV DDB
Milan
ITALY
THE "GEGEN BRAUNE FLASCHEN"-BOTTLE
BECK’S / BECK’S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE PLASTIC ISSUE
PLASTIC CHANGE / PLASTIC CHANGE
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
C04 Co-creation & User Generated Content
#ALL41
DAZN / DAZN
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY
Short List
CO-CREATED NEW YEAR'S CARD
DDB BRUSSELS / CREATIVE AGENCY
DDB BRUSSELS BELGIUM DDB BRUSSELS
BELGIUM
CRAFT A WESTERN WHOPPER
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
POLLUTION D'AVRIL
SEA SHEPHERD / SEA SHEPHERD FRANCE
AZILIS Paris FRANCE AZILIS
Paris
FRANCE
THE LAGOM COLLECTION
IKEA UK / FURNITURE (VARIOUS)
PROXIMITY LONDON UNITED KINGDOM PROXIMITY LONDON
UNITED KINGDOM
YOUR ORANGE AD
ORANGE / LOVE DUO
ORANGE Brussels BELGIUM PUBLICIS BRUSSELS
BELGIUM
D02 Data-driven Targeting
422 LIFESAVING FACEBOOK FILMS
NORWEGIAN RED CROSS / FIRST AID
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
Short List
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Silver
ZOOM-LEVEL-TARGETING
APOLLO-OPTIK / GLASSES OF APOLLO
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS
Munich
GERMANY
E01 Acquisition & Retention
BOSCH IXOISM
ROBERT BOSCH POWER TOOLS / BOSCH IXO
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
MAKE BORING LESS BORING
INSTAGRAM / INSTAGRAM
ACNE Stockholm SWEDEN ACNE
Stockholm
HEAT
San Francisco
SWEDEN
USA
E02 Launch / Re-launch
CARE WHILE YOU CARE
PINK RIBBON / CARE WHILE YOU CARE SHOWER AND BODY LOTION LINE
MEDIAMONKS Hilversum THE NETHERLANDS DDB DÜSSELDORF
GERMANY
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE
MY LIFE AS A NPC
UBISOFT / ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE
Bronze
PAY WITH A STORY
THE JEWISH MUSEUM / THE JEWISH MUSEUM
M&C SAATCHI Stockholm SWEDEN M&C SAATCHI
Stockholm
SWEDEN
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE
Gold