Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A07 Not-for-profit / Charity / Governemt
PESTICIDE PORTRAITS
PUBLIC EYE / AWARENESS CAMPAIGN
FREUNDLICHE GRÜSSE Zürich SWITZERLAND FREUNDLICHE GRÜSSE
Zürich
SWITZERLAND
MY CARER
ALZHEIMER'S SOCIETY / ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY McCANN LONDON
Frankfurt
MRM//McCANN
UNITED KINGDOM
GERMANY
Short List
A08 Corporate Social Responsibility (CSR) / Corporate Image
THE PHONE CONDOM
BEN / TELECOM
DDB UNLIMITED Amsterdam THE NETHERLANDS DDB UNLIMITED
Amsterdam
THE NETHERLANDS
#TAKEMEMEHOME
PEDIGREE® / MARS LLC / PEDIGREE® THE ADOPTION DRIVE
BBDO Moscow RUSSIA BBDO
Moscow
RUSSIA
Short List
THE NATIONAL PHISHING
ORANGE / ORANGE CYBERDÉFENSE
HAVAS Paris FRANCE HAVAS
Paris
FRANCE
#SAYYESTOEUROPE
LUFTHANSA / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY
ADDRESS POINT - POINTING A WAY BACK HOME FOR IRELAND'S HOMELESS
AN POST / ADDRESS POINT
WUNDERMAN THOMPSON Dublin IRELAND JWT FOLK
Dublin
IRELAND
B01 Mailing
CARDS OF ACKNOWLEDGEMENT
MISCARRIAGE ASSOCIATION / MISCARRIAGE ASSOCIATION CARDS OF ACKNOWLEDGEMENT
MRM//McCANN London UNITED KINGDOM MRM//McCANN
London
UNITED KINGDOM
MCDELIVERY STEALTH MENUS
MCDONALD'S / FAST FOOD RESTAURANTS
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
MUSIC FOR MEMORY CARDS
GREETZ & ALZHEIMER NEDERLAND / CARDS
DDB UNLIMITED Amsterdam THE NETHERLANDS DDB UNLIMITED
Amsterdam
THE NETHERLANDS
SAVE YOUR FATHER'S DAY
DANISH CANCER SOCIETY / AWARENESS-CAMPAIGN
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
ABBEY ROAD
VOLKSWAGEN / AUTOMOTIVE
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
Short List
BEWARE OF BOTS
SKILLBOX / "UX DESIGN." ONLINE COURSE BY SKILLBOX & MICHAEL JANDA
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW
RUSSIA
B02 Use of Ambient Media: Small Scale
CARE WHILE YOU CARE
PINK RIBBON DEUTSCHLAND / PINK RIBBON CARE WHILE YOU CARE SHOWER GEL & BODY LOTION
DDB DÜSSELDORF GERMANY DDB DÜSSELDORF
GERMANY
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL
TURKEY
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
COCKTAIL “TAXIPORTATION”
CITYMOBIL / CITYMOBIL
RED KEDS Moscow RUSSIA RED KEDS
Moscow
RUSSIA
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Gold
OUR SEA
BLOKNOT ANAPA / BLOKNOT ANAPA
POSSIBLE MOSCOW RUSSIA POSSIBLE MOSCOW
RUSSIA
#TRUMPSTINKS
#TRUMPSTINKS / #TRUMPSTINKS
LUCKY GENERALS London UNITED KINGDOM LUCKY GENERALS
London
UNITED KINGDOM
B03 Use of Ambient Media: Large Scale
STREET-VET
PURINA / VETERINARY DIET
McCANN PARIS FRANCE McCANN PARIS
FRANCE
UBERTOYS
UBER / UBER
DDB PARIS FRANCE DDB PARIS
FRANCE
Silver
LIVING OBJECTS
MUSÉE DE LA GRANDE GUERRE / MUSÉE DE LA GRANDE GUERRE
DDB PARIS FRANCE DDB PARIS
FRANCE
READY FOR CHAOS? THE GANG IS BACK.
NETFLIX / MONEY HEIST
HEIMAT ACTIVE Berlin GERMANY HEIMAT ACTIVE
Berlin
HEIMAT ACTIVE
Berlin
GERMANY
SEEN BY TRÉCA
ADOVA / MATRESS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
#SAYYESTOEUROPE
LUFTHANSA / LUFTHANSA
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY
Short List
THE NATIONAL DEBATE
LEFFE / LEFFE
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
RESTAURANT 1:1
IRMA / IRMA'S TO-GO
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
IAMAZONIA
GREENPEACE / CLIMATE & BIODIVERSITY
DUVAL GUILLAUME Brussels BELGIUM DUVAL GUILLAUME
Brussels
BELGIUM
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
GERMANY
B04 Use of Broadcast
SIREN TEST
AMNESTY INTERNATIONAL / RADIO COMMERCIAL (AUDIO ONLY)
AMNESTY INTERNATIONAL Zurich SWITZERLAND JUNG VON MATT/LIMMAT
Zürich
SWITZERLAND
FONDATION POUR LA RECHECHE MÉDICALE - A DAY TO REMEMBER
FONDATION POUR LA RECHECHE MÉDICALE / CHARITY
CLM BBDO Paris FRANCE CLM BBDO
Paris
PROXIMITY
Paris
FRANCE
BROADCAST FOR BLOOD
RED CROSS ROMANIA / BLOOD DONATION
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
B05 Use of Print / Outdoor
VISIT XBOX: THE BIRTH OF GAMING TOURISM
MICROSOFT / XBOX ONE X ENHANCED
McCANN LONDON UNITED KINGDOM McCANN LONDON
UNITED KINGDOM
Short List
FEM CURRENCY
PAISLEY / WOMEN'S COLLECTION
MAYD HAMBURG GERMANY MAYD
HAMBURG
GERMANY
THE ESPORT MENU
MCDONALD'S / MCDONALD'S
NORD DDB Copenhagen DENMARK NORD DDB
Copenhagen
DENMARK
Short List
THE CANCER COVER
KK / KK MAGAZINE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
TALLINN HOLIDAY ALBUM
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND FINAVIA
Vantaa
TBWA\HELSINKI
FINLAND
#FRANCEACCESSIBLE
FRANCE HANDICAP APF / Handicap accessibility
APF FRANCE HANDICAP Paris FRANCE BRAND STATION
Paris
FRANCE
Short List
MADE IN FUKUSHIMA
METER GROUP / ENVIRONMENTAL TECHNOLOGY
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
UNIVERSITY OF TOKYO
Tokyo
FUKUSHIMA SAISEI
Pullman
METER GROUP
GERMANY
JAPAN
USA
THE CAR KEY TO PUBLIC TRANSPORT
BRUSSELS PUBLIC TRANSPORT / BRUSSELS PUBLIC TRANSPORT
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
BLACK MIRROR NEWS
NETFLIX / BLACK MIRROR SERIE
DARE.WIN Paris FRANCE DARE.WIN
Paris
FRANCE
THE INCLUSIVE BEER AD
JUPILER / BEER
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
SAVE YOUR FATHER'S DAY
DANISH CANCER SOCIETY / AWARENESS-CAMPAIGN
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
PESTICIDE PORTRAITS
PUBLIC EYE / AWARENESS CAMPAIGN
FREUNDLICHE GRÜSSE Zürich SWITZERLAND FREUNDLICHE GRÜSSE
Zürich
SWITZERLAND
B06 Use of Technology
AI VERSUS
TV RAIN / TV RAIN SUBSCRIPTION
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
ISD GROUP
Kiev
RUSSIA
UKRAINE
PUTIN TURNS ON THE RAIN
TV RAIN / TV CHANNEL
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
THE SMASH-PROOF GUITAR
SANDVIK GROUP / METAL 3D-PRINTING AND MANUFACTURING
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
THE CAR KEY TO PUBLIC TRANSPORT
BRUSSELS PUBLIC TRANSPORT / BRUSSELS PUBLIC TRANSPORT
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
MY CARER
ALZHEIMER'S SOCIETY / ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY McCANN LONDON
Frankfurt
MRM//McCANN
UNITED KINGDOM
GERMANY
Short List