Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
E02 Launch / Re-launch
REFURBISHED TWEETS
BACK MARKET / BACK MARKET
BETC Paris FRANCE BETC
Paris
FRANCE
Gold
MY LIFE AS A NPC
UBISOFT / ASSASSIN'S CREED
DDB PARIS FRANCE DDB PARIS
FRANCE
Bronze
F01 Integrated Campaign Led by Direct
THE PUNCHING DOOR TOUR
CVI / VEHICLES
CVI Kortenberg BELGIUM DDB BRUSSELS
BELGIUM
THE NATIONAL PHISHING
ORANGE / ORANGE CYBERDÉFENSE
HAVAS Paris FRANCE HAVAS
Paris
FRANCE
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Silver
ABBEY ROAD
VOLKSWAGEN / AUTOMOTIVE
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
G01 Local Brand
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING / THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
THE FANAGER
GAIS / SEASON TICKETS FOR FOOTBALL TEAM GAIS
MILK Gothenburg SWEDEN MILK
Gothenburg
SWEDEN
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
ARBOGA BEERPACK
ARBOGA BREWERY / ARBOGA ORIGINAL
ABBY PRIEST Stockholm SWEDEN ABBY PRIEST
Stockholm
SWEDEN
G02 Challenger Brand
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
Short List
SAVE FOR AWARDS. THE UNDERCOVER RECRUITMENT AD
INNOCEAN BERLIN / RECRUITMENT
INNOCEAN WORLDWIDE EUROPE Berlin GERMANY INNOCEAN WORLDWIDE EUROPE
Berlin
GERMANY
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE
Bronze
MAURTEN UNOFFICIAL
MAURTEN / MAURTEN UNOFFICIAL
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
CODE SCHOOL LAUNCH HIVE HELSINKI
HIVE HELSINKI / HIVE HELSINKI CODE SCHOOL
MILTTON Helsinki FINLAND MILTTON
Helsinki
FINLAND
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Bronze
BOSCH IXOISM
ROBERT BOSCH POWER TOOLS / BOSCH IXO
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
G03 Single Market Campaign
CATAPULT AIR – NON-STOP TO SYLT.
SYLT MARKETING / THE ISLAND OF SYLT
PHILIPP UND KEUNTJE Hamburg GERMANY PHILIPP UND KEUNTJE
Hamburg
GERMANY
THEIR STORY IS MY STORY
URGENCE HOMOPHOBIE / MUSIC VIDEO
FF PARIS FRANCE FF PARIS
FRANCE
THE SILENT DRIVE-THRU
BURGER KING / MOBILE APP
SUPERSON Helsinki FINLAND SUPERSON
Helsinki
FINLAND
THE NATIONAL DEBATE
LEFFE / LEFFE
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
#ALL41
DAZN / DAZN
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY
G04 Social Behaviour & Cultural Insight
THE WEDDING OF SIRI & ALEXA
VIENNA TOURIST BOARD / VIENNA TOURIST BOARD
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
LOFI BEATS SUICIDE
VICE UK / VICE UK
McCANN LONDON UNITED KINGDOM McCANN LONDON
Reading
COLLEGE MUSIC
UNITED KINGDOM
Short List
FIFTY | FIFTY
WHITEAWAY GROUP / TRETTI
THE&PARTNERSHIP STOCKHOLM SWEDEN THE&PARTNERSHIP STOCKHOLM
SWEDEN
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY / THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Grand Prix
TELEKOM'S WORST-TARGETED CAMPAIGN EVER
MAGYAR TELEKOM / TELEKOM ELECTRONIC BEATS
MITO Budapest HUNGARY MITO
Budapest
HUNGARY
UPDATED CLASSICS
CAMPOFRÍO / SNACK´IN CAMPOFRÍO
McCANN SPAIN Madrid SPAIN McCANN SPAIN
Madrid
SPAIN
THE FANAGER
GAIS / SEASON TICKETS FOR FOOTBALL TEAM GAIS
MILK Gothenburg SWEDEN MILK
Gothenburg
SWEDEN
#CRASHTAG - HOW FRIENDS SAVE FRIENDS FROM DEADLY ACCIDENTS
DEUTSCHE VERKEHRSWACHT E.V. / ROAD SAFETY
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
50/50
BURGER KING / PLANBASED BURGERS
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
Short List
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
NULLA PUO FERMARCI (STOP AT NOTHING)
NIKE / NIKE
ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
THE SILENT DRIVE-THRU
BURGER KING / MOBILE APP
SUPERSON Helsinki FINLAND SUPERSON
Helsinki
FINLAND
THE ESPORT MENU
MCDONALD'S / MCDONALD'S
NORD DDB Copenhagen DENMARK NORD DDB
Copenhagen
DENMARK
THE NATIONAL DEBATE
LEFFE / LEFFE
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM
POLITICAL TINDER
IR MAGAZINE / IR MAGAZINE
McCANN RIGA Riga LATVIA McCANN RIGA
Riga
LATVIA
VOICELESS WOMEN
NEW LIVES + 10 NGO'S / INFORMATIVE CAMPAIGN
UITCH ISCRATCH Copenhagen DENMARK NO SLEEP
Copenhagen
DENMARK
IKEA. NO LONGER KIDS ROOM
IKEA / IKEA GOODS FOR NO LONGER KIDS
INSTINCT Moscow RUSSIA INSTINCT
Moscow
RUSSIA
TALLINN HOLIDAY ALBUM
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND FINAVIA
Vantaa
TBWA\HELSINKI
FINLAND
THE LAGOM COLLECTION
IKEA UK / FURNITURE (VARIOUS)
PROXIMITY LONDON UNITED KINGDOM PROXIMITY LONDON
UNITED KINGDOM
KFC X SPOTIFY
KFC / FAST FOOD
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
#MOVEFOREQUALITY
UNESCO & PLAY MAGNUS AS / EQUALITY AWARENESS CAMPAIGN
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL
TURKEY
DZE_GEORGIAN PROJECT
AMERICAN FRIENDS OF GEORGIA / DZEGVI SHELTER
WINDFOR'S Tbilisi GEORGIA WINDFOR'S
Tbilisi
GEORGIA
Short List
FAKE ROMANI EXPERIMENT
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) / DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE)
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) Helsinki FINLAND TBWA\HELSINKI
FINLAND
CRIMINAL REVIEWS
PIPER VERLAG / BOOK RELEASE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
MARTINE AND HER CONFUSED GRANDPA
BELGIAN ALZHEIMER LEAGUE / BOOK FOR YOUNG CHILDREN
ALZHEIMER LIGA VLAANDEREN Turnhout BELGIUM PUBLICIS BRUSSELS
BELGIUM
BLOOD TATTOO
FINNISH RED CROSS BLOOD SERVICE / BLOOD DONATION
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
THE "GEGEN BRAUNE FLASCHEN"-BOTTLE
BECK’S / BECK’S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY