Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
G04 Social Behaviour & Cultural Insight
#MOVEFOREQUALITY
UNESCO & PLAY MAGNUS AS / EQUALITY AWARENESS CAMPAIGN
BBDO Düsseldorf GERMANY BBDO
Düsseldorf
GERMANY
NULLA PUO FERMARCI (STOP AT NOTHING)
NIKE / NIKE
ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
MARTINE AND HER CONFUSED GRANDPA
BELGIAN ALZHEIMER LEAGUE / BOOK FOR YOUNG CHILDREN
ALZHEIMER LIGA VLAANDEREN Turnhout BELGIUM PUBLICIS BRUSSELS
BELGIUM
G05 Breakthrough on a Budget
PUTIN TURNS ON THE RAIN
TV RAIN / TV CHANNEL
VOSKHOD Ekaterinburg RUSSIA VOSKHOD
Ekaterinburg
RUSSIA
SEEN BY TRÉCA
ADOVA / MATRESS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
Bronze
AGENCY BEATS
20SOMETHING (SELF-PROMOTION) / 20SOMETHING
SERVICEPLAN Brussels BELGIUM SERVICEPLAN
Brussels
BELGIUM
ECSTASY, A SMELLY BUSINESS
OPENBAAR MINISTERIE / PUBLIC AWARENESS
ROORDA RECLAMEBUREAU Amsterdam THE NETHERLANDS ROORDA RECLAMEBUREAU
Amsterdam
THE NETHERLANDS
CARDS OF ACKNOWLEDGEMENT
MISCARRIAGE ASSOCIATION / MISCARRIAGE ASSOCIATION CARDS OF ACKNOWLEDGEMENT
MRM//McCANN London UNITED KINGDOM MRM//McCANN
London
UNITED KINGDOM
Short List
THE URBAN EYE TEST
OCO OPTOMETRISTS / OCO OPTOMETRISTS
McCANN HEALTH London UNITED KINGDOM McCANN HEALTH
London
UNITED KINGDOM
PAY WITH A STORY
THE JEWISH MUSEUM / THE JEWISH MUSEUM
M&C SAATCHI Stockholm SWEDEN M&C SAATCHI
Stockholm
SWEDEN
CRAFT A WESTERN WHOPPER
BURGER KING / HAMBURGER
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
FAKE ROMANI EXPERIMENT
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) / DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE)
DIAK (DIACONIA UNIVERSITY OF APPLIED SCIENCE) Helsinki FINLAND TBWA\HELSINKI
FINLAND