Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Fast Moving Consumer Goods
THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
THE FEMALE COMPANY / THE TAMPON BOOK
SCHOLZ & FRIENDS Berlin GERMANY SCHOLZ & FRIENDS
Berlin
GERMANY
Gold
I AM TRASH, LES FLEURS DU DÉCHET
ETAT LIBRE D'ORANGE / PERFUME
OGILVY Paris FRANCE OGILVY
Paris
ETAT LIBRE D'ORANGE
Paris
FRANCE
STREET-VET
PURINA / VETERINARY DIET
McCANN PARIS FRANCE McCANN PARIS
FRANCE
Short List
GET STREET
BACARDI / GET27
DARE.WIN Paris FRANCE DARE.WIN
Paris
FRANCE
MAURTEN UNOFFICIAL
MAURTEN / MAURTEN UNOFFICIAL
ÅKESTAM HOLST Stockholm SWEDEN ÅKESTAM HOLST
Stockholm
SWEDEN
CARE WHILE YOU CARE
PINK RIBBON / CARE WHILE YOU CARE SHOWER AND BODY LOTION LINE
MEDIAMONKS Hilversum THE NETHERLANDS DDB DÜSSELDORF
GERMANY
HALF FULL
COCA-COLA / COCA-COLA
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
HEROES OF THE NIGHT
ANHEUSER-BUSCH INBEV GERMANY HOLDING GMBH / BECK'S
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
A02 Healthcare
SAVE YOUR FATHER'S DAY
DANISH CANCER SOCIETY / AWARENESS-CAMPAIGN
ROBERT/BOISEN & LIKE-MINDED Copenhagen DENMARK ROBERT/BOISEN & LIKE-MINDED
Copenhagen
DENMARK
INTERNET'S RESIDENCY EXAM
REGINA MARIA HEALTHCARE NETWORK / PRIVATE HEALTHCARE
McCANN BUCHAREST ROMANIA McCANN BUCHAREST
ROMANIA
A03 Durable Consumer Goods including Automotive
VOLTS BY VOLVO
VOLVO / VOLVO
FAMOUSGREY BRUSSELS BELGIUM FAMOUSGREY BRUSSELS
BELGIUM
Bronze
THE PUNCHING DOOR TOUR
CVI / VEHICLES
CVI Kortenberg BELGIUM DDB BRUSSELS
BELGIUM
ABBEY ROAD
VOLKSWAGEN / AUTOMOTIVE
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
THE SAFETY CAKE
RENAULT / ROAD SAFETY
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
SEEN BY TRÉCA
ADOVA / MATRESS
SID LEE Paris FRANCE SID LEE
Paris
FRANCE
Short List
THE BOOK OF #BELGIANROADS
MITSUBISHI / SUV'S
LDV UNITED Antwerp BELGIUM LDV UNITED
Antwerp
BELGIUM
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
THISABLES
IKEA / DEMOCRATIZING HOME-FURNITURE FOR PEOPLE WITH DISABILITIES WITH 3D PRINTED ADD-ON
McCANN Tel Aviv ISRAEL McCANN
Tel Aviv
ISRAEL
Silver
SOUVENIRS DE PARIS
CENTRE POMPIDOU / CENTRE POMPIDOU
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Silver
MIND THE GAP
BERLINER VERKEHRSBETRIEBE / BVG-FRAUENTICKET (WOMEN'S TICKET)
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN BERLIN
GERMANY
Bronze
TALLINN HOLIDAY ALBUM
FINAVIA / HELSINKI AIRPORT
TBWA\HELSINKI FINLAND FINAVIA
Vantaa
TBWA\HELSINKI
FINLAND
ONE HELL OF A BOOK
COPENHELL / COPENHELL
HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE Copenhagen DENMARK HJALTELIN STAHL PART OF ACCENTURE INTERACTIVE
Copenhagen
DENMARK
SOFFA SANS
IKEA UK / SOFA BUILD TOOL
PROXIMITY LONDON UNITED KINGDOM PROXIMITY LONDON
UNITED KINGDOM
THE LAGOM COLLECTION
IKEA UK / FURNITURE (VARIOUS)
PROXIMITY LONDON UNITED KINGDOM PROXIMITY LONDON
UNITED KINGDOM
RENT A FINN
BUSINESS FINLAND / VISIT FINLAND / DESTINATION FINLAND
SEK | PART OF GREY Helsinki FINLAND SEK | PART OF GREY
Helsinki
BUSINESS FINLAND
Helsinki
FINLAND
THE SILENT DRIVE-THRU
BURGER KING / MOBILE APP
SUPERSON Helsinki FINLAND SUPERSON
Helsinki
FINLAND
CALIFORNIA STAYS
VOLKSWAGEN / VOLKSWAGEN CALIFORNIA
BELONG AGENCY Copenhagen DENMARK BELONG AGENCY
Copenhagen
DENMARK
50/50
BURGER KING / PLANBASED BURGERS
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
KITCHEN CRIME SCENE
IKEA / IKEA KITCHENS
IKEA BELGIUM Zaventem BELGIUM DDB BRUSSELS
BELGIUM
MCDELIVERY STEALTH MENUS
MCDONALD'S / FAST FOOD RESTAURANTS
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
PAY WITH A STORY
THE JEWISH MUSEUM / THE JEWISH MUSEUM
M&C SAATCHI Stockholm SWEDEN M&C SAATCHI
Stockholm
SWEDEN
ZOOM-LEVEL-TARGETING
APOLLO-OPTIK / GLASSES OF APOLLO
SERVICEPLAN GERMANY Munich GERMANY MEDIAPLUS
Munich
GERMANY
THE WEDDING OF SIRI & ALEXA
VIENNA TOURIST BOARD / VIENNA TOURIST BOARD
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
ABOUT YOUR CHOICE
ABOUT YOU / ABOUT YOU
KOLLE REBBE | ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE | ACCENTURE INTERACTIVE
Hamburg
GERMANY
BLACK FRIDAY WHOPPER SHOPPER
BURGER KING CORPORATION / WHOPPER
GRABARZ & PARTNER Hamburg GERMANY GRABARZ & PARTNER
Hamburg
GERMANY
NO NEED TO FLY – AROUND THE WORLD IN GERMANY
DEUTSCHE BAHN (GERMAN RAIL) / DEUTSCHE BAHN (GERMAN RAIL)
OGILVY GERMANY Frankfurt GERMANY OGILVY GERMANY
Frankfurt
GERMANY
Short List
A05 Media / Entertainment
THE CANCER COVER
KK / KK MAGAZINE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
READY FOR CHAOS? THE GANG IS BACK.
NETFLIX / MONEY HEIST
HEIMAT ACTIVE Berlin GERMANY HEIMAT ACTIVE
Berlin
HEIMAT ACTIVE
Berlin
GERMANY
CRIMINAL REVIEWS
PIPER VERLAG / BOOK RELEASE
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
A06 Consumer Services/Business to Business
UBERTOYS
UBER / UBER
DDB PARIS FRANCE DDB PARIS
FRANCE
Bronze
THE CURIOSITY CLICK
BRIGHTFISH / MEDIA SERVICES
LUCY Brussels BELGIUM LUCY
Brussels
BELGIUM
AGENCY BEATS
20SOMETHING (SELF-PROMOTION) / 20SOMETHING
SERVICEPLAN Brussels BELGIUM SERVICEPLAN
Brussels
BELGIUM
A07 Not-for-profit / Charity / Governemt
PAY IT FORWARD
THE BIG ISSUE / THE BIG ISSUE
FCB INFERNO London UNITED KINGDOM FCB INFERNO
London
UNITED KINGDOM
Bronze
POLLUTION D'AVRIL
SEA SHEPHERD / SEA SHEPHERD FRANCE
AZILIS Paris FRANCE AZILIS
Paris
FRANCE
RED RIBBONS PROJECT
KADAV / BAHCESEHIR UNIVERSITY / EDUCATION / SOCIAL RESPONSIBILITY
MULLENLOWE ISTANBUL TURKEY MULLENLOWE ISTANBUL
TURKEY
BLOOD TATTOO
FINNISH RED CROSS BLOOD SERVICE / BLOOD DONATION
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND
#CRASHTAG - HOW FRIENDS SAVE FRIENDS FROM DEADLY ACCIDENTS
DEUTSCHE VERKEHRSWACHT E.V. / ROAD SAFETY
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
CARDS OF ACKNOWLEDGEMENT
MISCARRIAGE ASSOCIATION / MISCARRIAGE ASSOCIATION CARDS OF ACKNOWLEDGEMENT
MRM//McCANN London UNITED KINGDOM MRM//McCANN
London
UNITED KINGDOM
MUSIC FOR MEMORY CARDS
GREETZ & ALZHEIMER NEDERLAND / CARDS
DDB UNLIMITED Amsterdam THE NETHERLANDS DDB UNLIMITED
Amsterdam
THE NETHERLANDS
MY CARER
ALZHEIMER'S SOCIETY / ALZHEIMER'S SOCIETY
MRM//McCANN Frankfurt GERMANY McCANN LONDON
Frankfurt
MRM//McCANN
UNITED KINGDOM
GERMANY
Short List
VOICELESS WOMEN
NEW LIVES + 10 NGO'S / INFORMATIVE CAMPAIGN
UITCH ISCRATCH Copenhagen DENMARK NO SLEEP
Copenhagen
DENMARK