Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Creative Effectiveness
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
BLOCK WISH
HOK-ELANTO / ALEPA
HOK-ELANTO Helsinki FINLAND SOK MEDIA
Helsinki
HOK-ELANTO
Helsinki
FINLAND
LAND OF FREE PRESS
HELSINGIN SANOMAT / NEWSPAPER
HELSINGIN SANOMAT Helsinki FINLAND TBWA\HELSINKI
FINLAND
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Creative Effectiveness
100% REAL VIRTUAL REALITY
NATAKHTARI BREWERY / OLD IRISH
LEAVINGSTONE Tbilisi GEORGIA LEAVINGSTONE
Tbilisi
GEORGIA
IKEA RESPONSES
IKEA / IKEA
ACNE Stockholm SWEDEN ACNE
Stockholm
SWEDEN
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE AND WWF / AR EXPERIENCE
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
GOOGLE ASIA PACIFIC
Singapore
WWF SINGAPORE
THE NETHERLANDS
SINGAPORE
A02 Creative Effectiveness for Good
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE AND WWF / AR EXPERIENCE
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
GOOGLE ASIA PACIFIC
Singapore
WWF SINGAPORE
THE NETHERLANDS
SINGAPORE
A03 Long-Term Creative Effectiveness
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE AND WWF / AR EXPERIENCE
MEDIAMONKS Hilversum THE NETHERLANDS MEDIAMONKS
Hilversum
GOOGLE ASIA PACIFIC
Singapore
WWF SINGAPORE
THE NETHERLANDS
SINGAPORE
A04 Collaborative Creative Effectiveness
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Creative Effectiveness
B01 Local Brand
BLOCK WISH
HOK-ELANTO / ALEPA
HOK-ELANTO Helsinki FINLAND SOK MEDIA
Helsinki
HOK-ELANTO
Helsinki
FINLAND
Short List
B02 Challenger Brand
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK &CO
Copenhagen
DENMARK
BLOCK WISH
HOK-ELANTO / ALEPA
HOK-ELANTO Helsinki FINLAND SOK MEDIA
Helsinki
HOK-ELANTO
Helsinki
FINLAND
BLOODNORMAL
ESSITY / BODYFORM/LIBRESSE
AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Grand Prix
B04 Social Behaviour & Cultural Insight
LAND OF FREE PRESS
HELSINGIN SANOMAT / NEWSPAPER
HELSINGIN SANOMAT Helsinki FINLAND TBWA\HELSINKI
FINLAND
Short List