Title Brand Product / Service Entrant Company Location Award
A01 Creative Effectiveness
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK
BLOCK WISH
HOK-ELANTO / ALEPA
HOK-ELANTO Helsinki FINLAND
LAND OF FREE PRESS
HELSINGIN SANOMAT / NEWSPAPER
HELSINGIN SANOMAT Helsinki FINLAND
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE

Award

100% REAL VIRTUAL REALITY
NATAKHTARI BREWERY / OLD IRISH
LEAVINGSTONE Tbilisi GEORGIA
IKEA RESPONSES
IKEA / IKEA
ACNE Stockholm SWEDEN
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE AND WWF / AR EXPERIENCE
MEDIAMONKS Hilversum THE NETHERLANDS
A02 Creative Effectiveness for Good
SAVE OUR SPECIES
LACOSTE / LACOSTE
BETC Paris FRANCE
Short List
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE AND WWF / AR EXPERIENCE
MEDIAMONKS Hilversum THE NETHERLANDS
A03 Long-Term Creative Effectiveness
ARTSCIENCE MUSEUM: INTO THE WILD
GOOGLE ZOO SINGAPORE AND WWF / AR EXPERIENCE
MEDIAMONKS Hilversum THE NETHERLANDS
A04 Collaborative Creative Effectiveness
BLACK SUPERMARKET
CARREFOUR / CARREFOUR
MARCEL Paris FRANCE

Award

B01 Local Brand
BLOCK WISH
HOK-ELANTO / ALEPA
HOK-ELANTO Helsinki FINLAND
Short List
B02 Challenger Brand
THE INDOOR GENERATION
VELUX / VELUX
&CO Copenhagen DENMARK
BLOCK WISH
HOK-ELANTO / ALEPA
HOK-ELANTO Helsinki FINLAND
BLOODNORMAL
ESSITY / BODYFORM/LIBRESSE
AMVBBDO London UNITED KINGDOM
Grand Prix
B04 Social Behaviour & Cultural Insight
LAND OF FREE PRESS
HELSINGIN SANOMAT / NEWSPAPER
HELSINGIN SANOMAT Helsinki FINLAND
Short List