Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Creative Effectiveness
BLACK SUPERMARKET
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Creative Effectiveness
A02 Creative Effectiveness for Good
SAVE OUR SPECIES
LACOSTE
LACOSTE
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
A04 Collaborative Creative Effectiveness
BLACK SUPERMARKET
CARREFOUR
CARREFOUR
MARCEL Paris FRANCE MARCEL
Paris
FRANCE
Creative Effectiveness
B01 Local Brand
BLOCK WISH
HOK-ELANTO
ALEPA
HOK-ELANTO Helsinki FINLAND SOK MEDIA
Helsinki
HOK-ELANTO
Helsinki
FINLAND
Short List
B02 Challenger Brand
BLOODNORMAL
ESSITY
BODYFORM/LIBRESSE
AMVBBDO London UNITED KINGDOM AMVBBDO
London
UNITED KINGDOM
Grand Prix
B04 Social Behaviour & Cultural Insight
LAND OF FREE PRESS
HELSINGIN SANOMAT
NEWSPAPER
HELSINGIN SANOMAT Helsinki FINLAND TBWA\HELSINKI
FINLAND
Short List