PEGGY GOU - "STARRY NIGHT"

TitlePEGGY GOU - "STARRY NIGHT"
BrandAPPLE MUSIC
Product/ServicePEGGY GOU
Category E08. Excellence in Music Video
Entrant ICONOCLAST Berlin, GERMANY
Idea Creation ICONOCLAST Berlin, GERMANY
Production ICONOCLAST Berlin, GERMANY
Credits
Name Company Position
Jonas Lindstroem ICONOCLAST Germany Director
Peggy Gou Peggy Gou Music Artist
Nicolai Niermann ICONOCLAST Germany Director Of Photography
Nina McNeely ICONOCLAST Germany Choreographer
Nils Schwemer Iconoclast Germany Executive Producer
Jacqueline Wilkinson ICONOCLAST Germany Line Producer
Josephine Conen ICONOCLAST Germany Production Coordinator
Simon Colin ICONOCLAST Germany Editor

Why is this work relevant for Entertainment?

This is a film about a feeling. About dancing. About a moment. Where you break out of reality. Feel yourself, forget everybody else. Close your eyes and be somewhere else. A beat, the beat. Infecting, igniting, inspiring you to feel.

Describe the creative idea

A collection of different visual stories with different protagonists. What unites them? A collective feeling. The desire to break out of an everyday situation.

Describe the strategy

– Now, Us? This line is the key, the spark to transport them into a different world of their own. Dance like nobody‘s watching, infected by the beat that is music. Their shared experiences feel like a moment stopped in time, where real life turns surreal. Dancing, performing unites this eclectic group of people. Peggy – among them, the source of the dance and energy.

Describe the execution

We introduce all of them in a real life scenario, and present an eclectic group: youth, adolscents, adults, taken from korean culture, depicting certain stereotypes or conformings or defiants of societies expectations. They all share a synchronized moment set to „NOW, US“ which ignites them to break out of their everyday scenario and brings them to dance. The more the track progresses, the wilder this gets until each of them has a moment where real life turns surreal. We visualize the feelings in their head and amplify each situation with an elevated moment.

Describe the outcome

Ocean Starlight Moment Now Us?