ZWANGERE GUY - WIE IS GUY?

TitleZWANGERE GUY - WIE IS GUY?
BrandZWANGERE GUY
Product/ServiceZWANGERE GUY
Category E08. Excellence in Music Video
Entrant CZAR Brussels, BELGIUM
Idea Creation CZAR Brussels, BELGIUM
Production CZAR Brussels, BELGIUM
Credits
Name Company Position
Lionel Goldstein CZAR BE Director

Why is this work relevant for Entertainment?

Belgian rapper Zwangere Guy, with a brand new number one album, has released this music video for 'Wie Is Guy?'. He worked together with the directing duo Lionel Goldstein for this video, an alter ego of Koen Mortier and Joe Vanhoutteghem, co-founders of Czar Brussels and proud recipients of several Golden Lions and a BAFTA for best director.

Background

The new video starts when Zwangere Guy gets off stage, watch himself perform, gets a bible and a gun from a homeless guy and kills God with it. At the end of the video Zwangere Guy gets electrocuted, under supervision of Maria. The video is extremely explicit, so watch at your own risk.

Describe the creative idea

The directors wanted to confront the viewer with the absurd place where people draw the line: violence on Youtube is no problem, a nipple is. Strip the nudity of this video and the age restriction wouldn’t be necessary.

Describe the strategy

The directors wanted to confront the viewer with the absurd place where people draw the line: violence on Youtube is no problem, a nipple is. Strip the nudity of this video and the age restriction wouldn’t be necessary.

Describe the execution

Shot in February, online in March.

Describe the outcome

Lot's of media attention + 88.591 views and counting!