KFC X SPOTIFY
|Category||E06. Use of Music Streaming Platform or Video Hosting Service|
|Title||KFC X SPOTIFY|
|Entrant||SID LEE Paris, FRANCE|
|Idea Creation||SID LEE Paris, FRANCE|
|Media Placement||CARAT Paris, FRANCE|
|Sylvain Thirache||SID LEE Paris||Executive Creative Director|
|Johan Delpuech||SID LEE Paris||President|
|Celine & Clement Mornet-Landa||SID LEE Paris||Creative Director|
|Mehdi Benali||SID LEE Paris||Managing Director|
|Jessy Kikabou||SID LEE Paris||Art Director|
|Heloise Marchal||SID LEE Paris||Account Director|
|Camille Caucat||SID LEE Paris||Account Manager|
|Alexandre Ponte||SID LEE Paris||Head of Social Media|
|Elise Lassimoulie||SID LEE Paris||Social Media Manager|
|Thomas Laget||SID LEE Paris||Agency Producer|
|Pascale Laborde||KFC France||Chief Marketing Officer Yum! Brands – KFC France|
|Sophie Lacroix||KFC France||Head of Brand and Advertising|
|Guillaume Saez||KFC France||Head of Communication|
|Gaétan Tissot||KFC France||Communication Specialist|
|Céline Leblanc||KFC France||Brand and Social Media Manager|
Why is this work relevant for Entertainment?With more than 40 tracks from RUN DMC to Kanye West, from M.I.A to Drake, from French to Russian, Bucket Bangers is a partnership between KFC and Spotify to promote the tribute paid to KFC by the rappers and to return them the favor. Bucket Bangers became the most popular playlist on Spotify upon its launch
BackgroundIn France everybody has heard about KFC, but most of the people can’t imagine how much the brand has been a staple in pop culture for decades.
Describe the creative ideaWe launched « Bucket Bangers », a playlist made in partnership with Spotify that lists the best songs quoting KFC (more than 40 songs). We also launched a large outdoor, street marketing campaign and on digital displays, even one the biggest parisian street wear store, with more than 40 posters. Each poster simply highlights one of the many cool punchlines quoting KFC. And a contest on social media for the fans to chime in with their own punchlines.
Describe the strategySince the 80’s, rappers quote KFC in their songs. In English, French, German, Russian, or Portuguese. So we decided to quote them in our turn. Because they are clearly the best copywriters to talk about KFC.
Describe the executionWe launched « Bucket Bangers », a playlist made in partnership with Spotify that lists the best songs quoting KFC (more than 40 songs). We also launched a large outdoor, street marketing campaign and on digital displays, even one the biggest parisian street wear store, with more than 40 posters. Each poster simply highlights one of the many cool punchlines quoting KFC. And a contest on social media for the fans to chime in with their own punchlines.
Describe the outcome-
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